| Title | U6 TURBO ECO HYPER LAUNCH |
| Brand | LUXGEN MOTOR |
| Product / Service | LUXGEN MOTOR |
| Category | B02. Consumer Products (incl. durable goods) |
| Entrant | SHAPE ADVERTISING TAIPEI, CHINESE TAIPEI |
| Entrant Company | SHAPE ADVERTISING TAIPEI, CHINESE TAIPEI |
| Advertising Agency | SHAPE ADVERTISING TAIPEI, CHINESE TAIPEI |
| Name | Company | Position |
|---|---|---|
| Amanda Chang | Shape Advertising Co., Ltd. | Group Creative Director |
| Scoot Yang | Shape Advertising Co., Ltd. | Associate Creative Director |
| Yoyo HSU | Shape Advertising Co., Ltd. | Senior Art Director |
| Eric Lin | Shape Advertising Co., Ltd. | Senior Producer |
| Eugene Chen | Shape Advertising Co., Ltd. | Planning Manager |
| Steve Yu | Shape Advertising Co., Ltd. | Event Director |
| Dave Chang | Shape Advertising Co., Ltd. | Business Director |
| Amanda Wu | Shape Advertising Co., Ltd. | Account Director |
| Joseph Wu | Shape Advertising Co., Ltd. | Account Manager |
| Odem Tai | Shape Advertising Co., Ltd. | Account Executive |
Challenge: There are lots of Sport Utility Vehicle Brands in Taiwan. The launched campaigns are almost the same. The media are bored with that. So, we have to come up with an innovative idea for the LUXGEN U6 TURBO ECO HYPER launch. Solution: We decided to put our marketing tactics into a higher level. It was honor to invite the chief engineer of well-known supercar GT-R, Katsutoshi Mizuno, and Former Formula 1 racer Toshio Suzuki, the two world-class car engineer and racer to Taiwan to develop and test U6 TURBO ECO HYPER. In addition, we also shipped a U6 TURBO to Japan to be the first SUV tested and developed on the well-known circuit-AUTOPOLIS in Japan in Asia. Result: Through the use of two world-class topics approach, we successfully achieved high attention and great compliments from the media and the consumers. The buzz also gave us a big hand. The sales growth rate increased 200% more than the last month within 2 weeks.
70 Media exposures 50 discussion articles in the Forum
Through the use of two world-class topics approach, we successfully achieved high attention and great compliments from the media and the consumers. The buzz also gave us a big hand. - We had 130 Media exposures, over 100 articles, over 1000 replies in the forum. - The sales growth rate increased 200% more than the last month within 2 weeks.
It was honor to invite the chief engineer of well-known supercar GT-R, Katsutoshi Mizuno and Former Formula 1 racer Toshio Suzuki, the two world-class car engineer and racer to Taiwan to develop and test U6 TURBO ECO HYPER. In addition, we also shipped a U6 TURBO to Japan to be the first SUV tested and developed on the well-known circuit-AUTOPOLIS in Japan in Asia.
There are lots of Sport Utility Vehicle Brands in Taiwan. The launched campaigns are almost the same. The media are bored with that. So, we have to come up with an innovative idea for LUXGEN U6 TURBO ECO HYPER launch.
There are lots of Sport Utility Vehicle Brands in Taiwan. The launched campaigns are almost the same. The media are bored with that and have no excitement with it. We decided to put our marketing tactics into a higher level. It was honor to invite the big cheese in the world's automobile industry, and hold a remarkable marketing campaign to encourage the interest of media.