SET IN STONE

Short List
TitleSET IN STONE
BrandCRIKEY
Product / ServiceCRIKEY.COM.AU
CategoryD03. Special Build
EntrantLEO BURNETT MELBOURNE, AUSTRALIA
Entrant Company LEO BURNETT MELBOURNE, AUSTRALIA
Advertising Agency LEO BURNETT MELBOURNE, AUSTRALIA

Credits

Name Company Position
Jason Williams Leo Burnett Melbourne Executive Creative Director
Joe Hill Leo Burnett Melbourne Creative
Garret Fitzgerald Leo Burnett Melbourne Creative
Ari Sztal Leo Burnett Melbourne Group Account Director
Joanne Warrener Leo Burnett Melbourne Creative Coordinator
Chris Steele Leo Burnett Melbourne Social Media Manager
Harvard Wang Leo Burnett Melbourne Photography
Brandon Rice Leo Burnett Melbourne Photography
Matt Peters Leo Burnett Melbourne Editor

Execution

Crikey are Australia’s leading independent political media voice. To help Crikey keep politicians honest during the 2014 Victorian state election, eight key promises from both major political parties were set in stone and exhibited on the steps of the prestigious Victorian State Library. With each Crikey branded stone displaying the hashtag #setinstone, voters were empowered to have their say on which issues mattered to them most. On election day itself, the promises were moved to the polls, confronting election frontrunner (and now Premier) Daniel Andrews as he went to cast his vote.