#MYFAMILYCAN

Silver Spike

Case Film

Presentation Board

Title#MYFAMILYCAN
BrandSPC ARDMONA
Product / ServicePACKAGED FRUIT AND VEGETABLES
CategoryD01. Non-standard indoor advertising
EntrantLEO BURNETT MELBOURNE, AUSTRALIA
Entrant Company LEO BURNETT MELBOURNE, AUSTRALIA
Advertising Agency LEO BURNETT MELBOURNE, AUSTRALIA

Credits

Name Company Position
Jason Williams Leo Burnett Melbourne Executive Creative Director
Blair Kimber Leo Burnett Melbourne Senior Art Director
Callum Fitzhardinge Leo Burnett Melbourne Senior Copywriter
Tim Shelley Leo Burnett Melbourne Digital Art Director
Matt Portch Leo Burnett Melbourne Senior Designer
Chris Steele Leo Burnett Melbourne Head of Social
Ari Sztal Leo Burnett Melbourne Group Account Director
Kenneth Chow Leo Burnett Melbourne Account Manager
Kaelene Morton Leo Burnett Melbourne Production Manager
Chris Miles Leo Burnett Melbourne Studio Manager
Maria Borowski Leo Burnett Melbourne Producer
Brandon Rice Leo Burnett Melbourne Social Creative
Katelyn Testa Leo Burnett Melbourne Social Creative
Matt Peters Leo Burnett Melbourne Social Creative
Jenni Rowbottom Leo Burnett Melbourne Community Management
Christopher Ireland Pool Collective Photography
Adam Ciancio Pancho Director
Aaron Farrugia Pancho Director Of Photography

Execution

Due to the overwhelming response a rerun was ordered within two days, leading to this promotion becoming permanent across all SPC brands. • 1 million units sold in first month • 17% sales uplift In social media, this initiative struck a chord with the nation. SPC is now the #1 Australian FMCG brand for engagement. • 1.2 million direct social interactions • Engagement 21 times above industry average 12 weeks later, the Prime Minister unveiled new labelling legislation, which will be compulsory for all products manufactured in Australia. #MyFamilyCan empowered millions of Australians families and sparked nationwide labelling change. All with a humble can.