| Title | YOUR MIRROR DOESN'T KNOW YOU. |
| Brand | POLA |
| Product / Service | POLA APEX |
| Category | A05. Cosmetics & Beauty, Toiletries & Pharmacy |
| Entrant | MORI Tokyo, JAPAN |
| Entrant Company | MORI Tokyo, JAPAN |
| Advertising Agency | MORI Tokyo, JAPAN |
| Advertising Agency 2 | LIGHT PUBLICITY Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Morihiro Harano | Mori | Creative Director |
| Tetsuya Yamane | Light Publicity | Copywriter |
| Nanase Suzuki | Light Publicity | Art Director |
| Koichiro Doi | Photographer | |
| Motoko Shimizu | Mori | Project Manager |
| Miho Aoba | Light Publicity | Account Planner |
| Ayumi Yasuda | Light Publicity | Account Executive |
| Kotaro Sugiyama | Light Publicity | Executive Creative Director |
Cobweb chart *from the top, clockwise : - Pores - Keratinocyte exfoliation - Keratinocyte condition - Keratinocyte size - Potential blemishes - Condition of collagen fibers - Glycation level of dermal protein - Capillary vessels - Skin texture - Sebum Copy (bottom right): Science-based skin care. POLA APEX