THE UNFORGOTTEN SOLDIERS

Bronze Spike

Case Film

Presentation Board

TitleTHE UNFORGOTTEN SOLDIERS
BrandSKY HISTORY CHANNEL
Product / ServiceHISTORY CHANNEL
CategoryD04. Live Advertising & Events
EntrantDDB GROUP NEW ZEALAND Auckland, NEW ZEALAND
Entrant Company DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND
Advertising Agency DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND
Production Company REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA

Credits

Name Company Position
Damon Stapleton DDB Group New Zealand Chief Creative Officer
Shane Bradnick DDB Group New Zealand Executive Creative Director
Chris Schofield DDB Group New Zealand Creative Director
Natalie Knight DDB Group New Zealand Senior Copywriter
Corinne Goode DDB Group New Zealand Senior Art Director
Gavin Siakimotu DDB Group New Zealand Senior Art Director
James Blair DDB Group New Zealand Senior Business Director
Judy Thompson DDB Group New Zealand Executive Agency Producer
Kate Moses DDB Group New Zealand Agency Producer
Pete Baker The Glue Society Director
Melanie Reardon Revolver/Will O'Rourke Producer
Josh Mullens Revolver/Will O'Rourke Producer
Jon Cooper The Coopers Sound Engineer
Penny Cooper The Coopers Audio Producer
Michael Ritchie Revolver/Will O'Rourke Executive Producer
The Editors & Blockhead Edit & Post House

Execution

The Unforgotten Soldiers – was a tableau vivant installation that brought an old black and white World War One picture to life on the streets of Auckland. We turned a part of Lorne Street into a real life WWI trench, complete with authentic surround sound to take you back to 1915. The 8-hour performance brought to life a typical day in the trench and was all based on real NZ soldiers and their real stories. Everything looked just as it was 100 years ago, authentic army uniforms, weapons, food rations, were carefully crafted to recreate the effect of looking at an old ‘black and white’ picture, but in real life.