ASK THE GOOGLE APP

Short List
TitleASK THE GOOGLE APP
BrandGOOGLE AUSTRALIA
Product / ServiceTHE GOOGLE APP
CategoryE01. Integrated Campaigns led by Outdoor
EntrantTHE HALLWAY Sydney, AUSTRALIA
Entrant Company THE HALLWAY Sydney, AUSTRALIA
Advertising Agency THE HALLWAY Sydney, AUSTRALIA
Media Agency PHD Sydney, AUSTRALIA

Credits

Name Company Position
The Hallway
Google Australia
PHD Australia

Execution

Over 350 unique contextual headlines, tailored to more than 380 individual outdoor sites nationally, dynamically updating multiple times daily for 10 weeks, automatically changing to reflect the weather via innovative dynamic media, and reacting in minutes to major news events. This digital and static outdoor component was part of an integrated campaign that included mobile display, 2x 30 second TVCs and online video, all encouraging Australia to ‘Ask the Google app’.