THE VETIVER PROJECT

Bronze Spike

Case Film

Presentation Board

TitleTHE VETIVER PROJECT
BrandPEERLESS LION
Product / ServiceSHOKUBUTSU HANA PERSONAL CARE
CategoryD03. Special Build
EntrantTBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES
Entrant Company TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES
Advertising Agency TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES

Credits

Name Company Position
Melvin M. Mangada TBWA/SANTIAGO MANGADA PUNO Chief Creative Officer
Ali Silao TBWA/SANTIAGO MANGADA PUNO CREATIVE DIRECTOR/ART DIRECTOR
Chino Jayme TBWA/SANTIAGO MANGADA PUNO Associate Creative Director/Copywriter
Nolan Fabular TBWA/SANTIAGO MANGADA PUNO Associate Creative Director/Art Director
Cj De Silva TBWA/SANTIAGO MANGADA PUNO Art Director
Kathy Cosico TBWA/SANTIAGO MANGADA PUNO Account Director
Rj Paculan TBWA/SANTIAGO MANGADA PUNO Planner
Dennis Carlos TBWA/SANTIAGO MANGADA PUNO Print Prod.
Abi Ramos TBWA/SANTIAGO MANGADA PUNO Jr. Print Producer
Emilie Batard TBWA/SANTIAGO MANGADA PUNO Director
Francis Allan De Dios TBWA/SANTIAGO MANGADA PUNO Editor/Animator
Teresa Composana free lancer Production Designer
John Chua Ad Photo Photographer
Maan Dela Cruz TBWA/SANTIAGO MANGADA PUNO Agency Producer
Francis Bagnes TBWA/SANTIAGO MANGADA PUNO Agency Producer
Sunny Lucero TBWA/SANTIAGO MANGADA PUNO Agency Producer
Angelito Tan TBWA\SANTIAGO MANGADA PUNO Final Artist
Romar Quiroz TBWA\SANTIAGO MANGADA PUNO Final Artist Supervisor

Execution

The Pasig River, Manila's main waterway, was transformed into a 25-kilometer sewer system. In 1990, ecologists considered it 'biologically dead.' Shokubutsu Hana, a personal care brand, believes in the restorative power of nature. They wanted to join the movement to revive the river, but they wanted create more than just an ordinary ad with a message. It had to set an example to people. The brand mounted the first ever 'Water-Cleaning Billboards'. Powered by nature, they are floating systems placed on the river, made of vetiver, grass that naturally absorbs pollutants in wastewater. More than a message, the billboards were actually cleaning the river itself.