LIVING MEMORIES

Short List
TitleLIVING MEMORIES
BrandBRAKE
Product / ServiceROAD SAFETY
CategoryE01. Integrated Campaigns led by Outdoor
EntrantY&R NZ Wellington, NEW ZEALAND
Entrant Company Y&R NZ Wellington, NEW ZEALAND
Advertising Agency Y&R NZ Wellington, NEW ZEALAND
Production Company WETA DIGITAL Wellington, NEW ZEALAND

Credits

Name Company Position
Josh Moore Y&R New Zealand CEO And Chief Creative Officer New Zealand
Scott Henderson Y&R New Zealand Creative Director
Seymour Pope Y&R New Zealand Creative Director
Lisa Dupre Y&R New Zealand Senior Art Director
Tim Ellis Y&R New Zealand Managing Director
Claire Dooney Y&R New Zealand Account Director
Christina Hazard Y&R New Zealand Head Of Production
Grant Maxwell Y&R New Zealand General Manager - Media
James Wendelborn Y&R New Zealand Retouching
Kate Whitley Y&R New Zealand Studio Artist
Kylee Davidson-Corrin Y&R New Zealand Senior Media Planner
Bruce Murray Y&R New Zealand Executive Digital Producer
Michael Frogley Y&R New Zealand Head of Motion Graphics
Jason Wells Y&R New Zealand Ideas Director
Pat Ko Y&R New Zealand Digital Producer
Kevin Darch Independent Forensic Artist
Weta Digital Weta Digital Digital Production Company
Squid Kelly Independent Post Production
William Moore Independent DOP

Execution

Five New Zealanders are lost on our roads every week. Their families don’t just lose a loved one. They lose a future. Partnering with a forensic scientist and the internationally renowned talent of Weta Digital, we created life-like portraits of five road victims, as they would look today. Simple hard hitting outdoor shared the finished portraits throughout NZ and formed the basis of our campaign. NZ's most-watched current affairs show covered the launch, detailing the process and stories, as well as the moment that each family saw their loved one again. Print introduced individual victim’s stories. The website gave these stories more depth.