| Title | TOP OF THE FOOD CHAIN - BUSINESS |
| Brand | CAMPBELL SWIRE |
| Product / Service | CAMPBELL'S SOUP |
| Category | A01. Foods |
| Entrant | PROXIMITY CHINA Shanghai, CHINA |
| Entrant Company | PROXIMITY CHINA Shanghai, CHINA |
| Advertising Agency | PROXIMITY CHINA Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Waifoong Leong | BBDO/Proximity China | Chief creative officer of Greater China |
| Awoo Lai | BBDO/Proximity China | Chief Creative officer of Shanghai office |
| Kit Koh | BBDO/Proximity China | Executive Creative Director |
| Yanchay Tan | BBDO/Proximity China | Creative Partner |
| Jason King | BBDO/Proximity China | Head of Business |
| Uming Tong | BBDO/Proximity China | Business Manager |
| Tom Mangione | BBDO/Proximity China | Copywriter |
| Qian Qin | BBDO/Proximity China | Copywriter |
| Eric Wu | BBDO/Proximity China | Producer |
| Grace Yu | BBDO/Proximity China | Executive Producer |
| Jason Gao | MEETHEPEOPLE | Photographer |