| Title | MORNING LIKE A KING |
| Brand | BURGER KING |
| Product / Service | BURGER KING |
| Category | D02. Small Scale Special Solutions |
| Entrant | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
| Entrant Company | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
| Advertising Agency | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
| Production Company | BREAKFAST FILM Seoul, SOUTH KOREA |
| Name | Company | Position |
|---|---|---|
| Hwang sung-phil, Oh hyung-kyun | Cheil Worldwide | Creative Director |
| Hwang sung-phil, Oh hyung-kyun | Cheil Worldwide | Art Director |
| Lee da-min | Freelancer | Copywriter |
| Lee won-il, Cho kap-shin, Choi chang-eun, Kim mi-na, Jeon jee-hye | Cheil Worldwide | Account Executive |
| Han ju-hyung | Nowcom | Technical Director |
| Lee jae-chul | Breakfast Film | Director |
| So yun-sung, Park kwang-hyun | Breakfast Film | Assistant Director |
| Kim do-hyun | Freelancer | Cameraman |
| Woo sang-hyung, Park mun-kyu, Shin ji-ho, Moon han- byeol, Kim gi-tae, Choi min- | Freelancer | Camera assistant |
| Oh se-min | lmagine | Lighting technician |
| Yoo jung-min, Lim sung-ho | lmagine | Lighting assistant |
| Lee jae-youn, Lee go-eun | Seoul vision | Editor |
| Ha ju-hyun, Kim a-young, Lee won-sik, Jang seok-yong | Seoul vision | Frame Artist |
| Lee jong-woo, kwon dae-hyun, Cho sung-suk, Cho jin-woong | Orange code | Main composer |
| Park soo-yang, Park woo-baek, Lee min-young, Kim soo-jung | People agency | Model agency |
| Jeon Hyo-eun | Freelancer | Production copywriter |
| Choi ji-won | JW pictures | Photographer |
| Kim yong-un | Boda communication | Designer |
| Jang duk-won | Cheil Worldwide | Producer |
This campaign was executed from Feb. 23, 2015 until Apr. 15, 2015. First, we distributed sleeping masks around 9 Burger King outlets near 5 different subway stations stations (Gangnam,Hongik Univ.,Samsung,Yeoksam,and Sinchon Station) that are the most crowded during the morning rush hour. We also gave sudden notices for the distribution spots via Burger King’s social media pages beforehand, which evoked people’s curiosity and led them to actively participate in the campaign. Though the two month-long promotion is over now, many commuters are still using the Burger King sleeping mask every morning. Consumers are spontaneously continuing the campaign by themselves.