| Title | GREEN NEWSPAPER |
| Brand | THE MAINICHI NEWSPAPERS |
| Product / Service | GREEN NEWSPAPER |
| Category | D06. Interactive outdoor experiences |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company | DENTSU Tokyo, JAPAN |
| Advertising Agency | DENTSU Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Kosuke Takeshige | DENTSU INC. | CREATIVE DIRECTOR / COPYWRITER |
| Yoshinaka Ono | DENTSU INC. | ART DIRECTOR / DESIGNER |
| Ken Yamada | DENTSU INC. | COPYWRITER |
| Ryuto Furukubo | DENTSU INC. | DESIGNER |
| Masahiro Sekimoto | DENTSU INC. | MEDIA PLANNING DIRECTOR |
| Yuki Saotome | DENTSU INC. | MEDIA PLANNING DIRECTOR |
| Hiroaki Takahashi | THE MAINICHI NEWSPAPERS | BUSINESS PLANNING DIRECTOR |
| Hidenori Ando | THE MAINICHI NEWSPAPERS | BUSINESS PLANNING DIRECTOR |
| Ai Miyahara | THE MAINICHI NEWSPAPERS | BUSINESS PLANNER |
| Yoko Itoi | THE MAINICHI NEWSPAPERS | BUSINESS PLANNER |
| Hayato Satomi | amana inc. | PRODUCTION PRODUCER |
| Yuki Kawakami | amana inc. | PHOTOGRAPHER |
| Lisa Yamamoto | amana inc. | RETOUCHER |
| Kohei Ai | DENTSU TEC INC. | EVENT PLANNING DIRECTOR |
| Yuma Takenaka | DENTSU TEC INC. | EVENT PLANNING DIRECTOR |
On May 4, Greenery Day, Mainichi published a “Green Newspaper.” Printed on special paper infused with plant seeds, it featured articles that conveyed the importance of greening. There were three main ideas behind this project. 1) People could read the newspaper articles and understand the importance of greening 2) People could take part in greening by planting the newspaper in soil. 3) Sprouts will come from the newspaper within weeks, increasing the amount of green in the world. We planned events, online promotion, posters, and PR around this Green Newspaper. It was a successful social campaign sponsored by a newspaper publisher.