| Title | PANICOUPON |
| Brand | CULTURE CONVENIENCE CLUB |
| Product / Service | PANICOUPON |
| Category | D06. Interactive outdoor experiences |
| Entrant | HAKUHODO Tokyo, JAPAN |
| Entrant Company | HAKUHODO Tokyo, JAPAN |
| Advertising Agency | HAKUHODO Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Kazuhiro Suda | HAKUHODO INC. | Executive Creative Director |
| Airo Takanohashi | HAKUHODO INC. | Executive Creative Director |
| Takahiro Eguchi | HAKUHODO INC. | Creative Director |
| Masako Shimizu | HAKUHODO INC. | Copywriter |
| Kei Nakamura | HAKUHODO INC. | Copywriter |
| Keita Kojima | HAKUHODO INC. | Art Director |
| Masateru Kametani | HAKUHODO INC. | Project Curator |
| SHINICHIRO INABA | IMJ | Creative Director |
| TAKUYA SATO | IMJ | Technical Director |
| TOMOSHI ARAI | IMJ | Technical Director |
| YURI NAGANO | IMJ | Designer |
| KOJI GOTO | IMJ | Art Director |
| KOJIRO FUKUSHI | IMJ | PR Director |
| TAKESHI ANZAI | CRAY | Production Producer |
| TAKAAKI MIYAZAWA | CRAY | Production Manager |
| SATOSHI TANAKA | CRAY | Director |
| DAISUKE MAEDA | MCRAY | Technical Advisor |
| TOMOYUKI TANAKA | MCRAY | Editor |
| MUNEAKI SHIBUYA | MCRAY | Sound Design Arrangement |
| AYA HIRAGA | MCRAY | Editor |
WE INVENTED THE OCULUS RIFT 360°HORROR MOVIE, YOU COULD ONLY EXPERIENCE AT THE STORE. WE ALSO INVENTED A WORLD’S FIRST INTERACTIVE COUPON, “PANICOUPON” WHICH DISCOUNT RATE RISES UP IN RESPONSE TO THE PEOPLE’S HEART RATE. UNCOUNTABLE NUMBER OF ZOMBIES APPROACHES YOU FROM ALL AROUND IN THE CLOSED SPACE OF OCULUS RIFT. PEOPLE WHO CAME TO EXPERIENCE THE MOVIE COULD GET MORE DISCOUNT AS THEY GET MORE SCARED.