| Title | A MESSAGE TO SPACE |
| Brand | HYUNDAI MOTOR COMPANY |
| Product / Service | HYUNDAI MOTOR COMPANY |
| Category | D03. Special Build |
| Entrant | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Entrant Company | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Advertising Agency | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
| Production Company | PLANIT PRODUCTION Seoul, SOUTH KOREA |
| Name | Company | Position |
|---|---|---|
| Kiyoung Kim | INNOCEAN Worldwide | Executive Creative Director |
| Gunny Park | INNOCEAN Worldwide | Creative Director |
| Youngill Jang | INNOCEAN Worldwide | Art Director |
| Jaeshik Seo | INNOCEAN Worldwide | Copywriter |
| Yonghee Kim | INNOCEAN Worldwide | Art Director |
| Mijin Lee | INNOCEAN Worldwide | Copywriter |
| Seoyeon Cho | INNOCEAN Worldwide | Art Director |
| Jongpil Kim | INNOCEAN Worldwide | Sr. Account Director |
| Junghwan Kim | INNOCEAN Worldwide | Sr. Account Director |
| Eunjung Ahn | INNOCEAN Worldwide | Account Director |
| Chandler Kim | INNOCEAN Worldwide | Sr. Account Manager |
| Euisung Ha | INNOCEAN Worldwide | Account Manager |
| Jeehye Ryu | INNOCEAN Worldwide | Account Executive |
| Jeeyoun Roh | INNOCEAN Worldwide | Account Executive |
| Minhee Kang | INNOCEAN Worldwide | Media Director |
| Haksoo Kim | INNOCEAN Worldwide | Media Planner |
| Sungho Han | INNOCEAN Worldwide | Media Planner |
| Juhee Kim | INNOCEAN Worldwide | Production Manager |
| Hojun Noh | Planit Production | Executive Producer |
| John S. Park | Addict Films | Film Director |
Stephanie’s(12, Houston, TX) dad is an astronaut who is aboard the ISS for the next 7 months. Hyundai Motor Company wanted to help Stephanie show her dad in space how much she missed him, and loved him. Hyundai recreated Stephanie’s message on earth in a size so big that it can be seen by her dad in space. At Delamar Dry Lake, Nevada, over a span of 2 weeks, a total of 11 Hyundai Genesis were used to create 30m wide letters. The full message covered an area of 5.55km- almost twice the size of Central Park, NY. Stephanie’s message was seen by her dad on the ISS. He personally took a photo of the message and shared it with Stephanie. The message was officially recognized by the Guinness World Records as “The Largest Tire Track Image in the World.”