| Title | THE UNDERWATER BILLBOARD |
| Brand | KEEP AUSTRALIA FISHING |
| Product / Service | KEEP AUSTRALIA FISHING |
| Category | D03. Special Build |
| Entrant | CLEMENGER BBDO SYDNEY, AUSTRALIA |
| Entrant Company | CLEMENGER BBDO SYDNEY, AUSTRALIA |
| Advertising Agency | CLEMENGER BBDO SYDNEY, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Paul Nagy | Clemenger BBDO Sydney | Executive Creative Director |
| Ben Clare | Clemenger BBDO Sydney | Deputy Creative Director |
| Brendan Willenberg | Clemenger BBDO Sydney | Deputy Creative Director |
| Brendan Forster | Clemenger BBDO Sydney | Head of Creative Technology |
| Tim Mcpherson | Clemenger BBDO Sydney | Head Of Craft |
| Emily Taylor | Clemenger BBDO Sydney | Account Director |
| George Robertson | Clemenger BBDO Sydney | Senior Account Manager |
| Megan Broberg | Clemenger BBDO Sydney | Diver |
Every day, commercial trawlers in Sydney’s Hawkesbury River catch enough fish to fill the Sydney Opera House. Keep Australia Fishing - the national organisation representing Australia’s recreational fishing community - wanted to ban unsustainable commercial netting in NSW estuary systems. We created an elaborate underwater rig that resembled fish, so that our message would be picked up on the trawler’s sonar on their way to the fishing grounds. 1. A rig that resembled fish was installed 12m underwater along the main fishing channels of the Hawkesbury River. 2. On their way to the fishing grounds, trawlers would detect our message with their fishfinders. 3. Recreational fishermen then helped us take an image of the stunt to the rest of Australia, putting pressure on NSW politicians to act.