| Title | KINETIC ENERGY SHOE |
| Brand | GREEN CROSS VIETNAM |
| Product / Service | GREEN CROSS VIETNAM |
| Category | D02. Small Scale Special Solutions |
| Entrant | DDB GROUP VIETNAM Ho Chi Minh City, VIETNAM |
| Entrant Company | DDB GROUP VIETNAM Ho Chi Minh City, VIETNAM |
| Advertising Agency | DDB GROUP VIETNAM Ho Chi Minh City, VIETNAM |
| Production Company | FILMBASE ASIA Ho Chi Minh City, VIETNAM |
| Name | Company | Position |
|---|---|---|
| Daniel Gordon Jones | DDB Group Vietnam | Managing Director |
| John Sampson | DDB Group Vietnam | Executive Creative Director |
| Jet Anthony Dela Cruz | DDB Group Vietnam | Creative Director |
| Milton Ganelo | DDB Group Vietnam | Associate Creative Director |
| Kevin Beltran | DDB Group Vietnam | Senior Art Director |
| Nghiem Vu | DDB Group Vietnam | Client Service Director |
| Huy Thuy Thanh Thao | DDB Group Vietnam | Account Executive |
| Nguyen Quang Nam | Ho Chi Minh University of Technology | Head Technologist |
| Nguyen Dinh Khang | Ho Chi Minh University of Technology | Technologist |
| Le Tan Thong | Ho Chi Minh University of Technology | Technologist |
| Nguyen The Toan | Ho Chi Minh University of Technology | Technologist |
| Tran Nguyen Minh Quan | Ho Chi Minh University of Technology | Technologist |
| Carl Chay | DDB Group Vietnam | Editor |
| Bui Ngoc Phuong | filmbase Asia (Vietnam) | Managing Director |
| Charm Wall | filmbase Asia (Vietnam) | Executive Producer |
| China Yoo | filmbase Asia (Vietnam) | Producer |
| Nguyen Van Manh | Videographer | |
| Kiet Nguyen | Videographer | |
| Jerick Pulad | Redhub | Editor |
| Bruno Lovric | Voice Over Talent |
The Green Cross Kinetic Energy shoe was developed to solve a real problem in Vietnam and help solve a brand problem of lack of awareness for Green Cross. Roadshows were and are ongoing around schools in Vietnam. At each school or town hall meetings kids see the Kinetic Energy shoes and get the opportunity to wear them. Selected kids are given the shoes to trial and keep. The shoes draw a lot of attention and the kids chosen to trial them are proud to show them off. These ambient demonstrations are taking place at hard for marketers to reach rural areas. So as the kids wear the shoes around they are seen, talked about and generating PR. These trials are also research for mass development of the shoes but also mass publicity and awareness of the issue, the Green Cross brand and the purpose.