| Title | THE PACKS THAT SCARE BIRDS |
| Brand | HUNGRY JACK'S |
| Product / Service | HUNGRY JACK'S FRIES |
| Category | D02. Small Scale Special Solutions |
| Entrant | CLEMENGER BBDO SYDNEY, AUSTRALIA |
| Entrant Company | CLEMENGER BBDO SYDNEY, AUSTRALIA |
| Advertising Agency | CLEMENGER BBDO SYDNEY, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Paul Nagy | Clemenger BBDO Sydney | Executive Creative Director |
| Ian Broekhuizen | Clemenger BBDO Sydney | Creative Director |
| Malcolm Caldwell | Clemenger BBDO Sydney | Creative Director |
| Sarah Parris | Clemenger BBDO Sydney | Art Director |
| Tim Mcpherson | Clemenger BBDO Sydney | Head Of Craft |
| Daniel Mortensen | Clemenger BBDO Sydney | Senior Designer |
| Henry Welch | Clemenger BBDO Sydney | Print Producer |
| Justin Cox | Clemenger BBDO Sydney | Group Account Director |
| Gemma Troup | Clemenger BBDO Sydney | Senior Account Manager |
| Lucas Vazquez | Clemenger BBDO Sydney | Editor/ Director of Photography |
| Anthony Tiernan | Clemenger BBDO Sydney | Sound Engineer |
By using holographic paper that's scientifically proven to scare birds by refracting sunlight, we created fast food packaging that protected customers fries from birds at the very moment they're being eaten. Outside our stores. The packs were deployed at three 3 stores over the campaign period. See below for stores and results.