Title | OCTOGRAPHER |
Brand | SONY NEW ZEALAND |
Product / Service | TECHNOLOGY ADVERTISEMENT |
Category | D04. Live Advertising & Events |
Entrant | FCB NEW ZEALAND Auckland, NEW ZEALAND |
Entrant Company | FCB NEW ZEALAND Auckland, NEW ZEALAND |
Advertising Agency | FCB NEW ZEALAND Auckland, NEW ZEALAND |
Name | Company | Position |
---|---|---|
James Mok | FCB New Zealand | Asia Pacific Executive Creative Director |
Tony Clewett | FCB New Zealand | Executive Creative Director |
Regan Grafton | FCB New Zealand | Executive Creative Director |
Peter Vegas | Draftfcb New Zealand | Creative |
Leisa Wall | FCB New Zealand | Creative |
Christiaan Van Noppen | FCB New Zealand | Creative |
Pip Mayne | FCB New Zealand | Head Of Content |
Nick Smith | FCB New Zealand | Head Of Craft |
Michael Braid | FCB New Zealand | Director/DOP |
Toby Sellers | FCB New Zealand | Group Account Director |
Hannah Downes | FCB New Zealand | Account Director |
Mark Vette | Animals On Q | Director - Animals On Q |
Andrew Christie | Kelly Tarltons SEA LIFE Aquarium | Curator |
Claire Wheeler | Kelly Tarltons SEA LIFE Aquarium | Marketing Manager |
Angela Spain | FCB New Zealand | General Manager Manager Pr |
Kimberley Kastelan | FCB New Zealand | PR Senior Account Director |
Kate Grigg | FCB New Zealand | Digital Director |
Ele Quigan | FCB New Zealand | Brand Experience Director |
Laura Little | FCB New Zealand | Account Executive |
As more people use their mobiles to take photos, cameras are being left at home. The SONY Cyber-shot TX30 is waterproof and there is one place this camera can still function better than most mobiles. The Ocean. To show people how easy it is to take great photos in the ocean with this camera, we gave it to an amateur photographer who lives in saltwater and created a unique product demonstration. We trained the world’s first octopus to use an underwater camera. But for this product demonstration to really work people had to know it was for real. So we created an event where the public could come and see this amazing performance for themselves and then we shared it with the world.