OCTOGRAPHER

Short List
TitleOCTOGRAPHER
BrandSONY NEW ZEALAND
Product / ServiceTECHNOLOGY ADVERTISEMENT
CategoryD04. Live Advertising & Events
EntrantFCB NEW ZEALAND Auckland, NEW ZEALAND
Entrant Company FCB NEW ZEALAND Auckland, NEW ZEALAND
Advertising Agency FCB NEW ZEALAND Auckland, NEW ZEALAND

Credits

Name Company Position
James Mok FCB New Zealand Asia Pacific Executive Creative Director
Tony Clewett FCB New Zealand Executive Creative Director
Regan Grafton FCB New Zealand Executive Creative Director
Peter Vegas Draftfcb New Zealand Creative
Leisa Wall FCB New Zealand Creative
Christiaan Van Noppen FCB New Zealand Creative
Pip Mayne FCB New Zealand Head Of Content
Nick Smith FCB New Zealand Head Of Craft
Michael Braid FCB New Zealand Director/DOP
Toby Sellers FCB New Zealand Group Account Director
Hannah Downes FCB New Zealand Account Director
Mark Vette Animals On Q Director - Animals On Q
Andrew Christie Kelly Tarltons SEA LIFE Aquarium Curator
Claire Wheeler Kelly Tarltons SEA LIFE Aquarium Marketing Manager
Angela Spain FCB New Zealand General Manager Manager Pr
Kimberley Kastelan FCB New Zealand PR Senior Account Director
Kate Grigg FCB New Zealand Digital Director
Ele Quigan FCB New Zealand Brand Experience Director
Laura Little FCB New Zealand Account Executive

Execution

As more people use their mobiles to take photos, cameras are being left at home. The SONY Cyber-shot TX30 is waterproof and there is one place this camera can still function better than most mobiles. The Ocean. To show people how easy it is to take great photos in the ocean with this camera, we gave it to an amateur photographer who lives in saltwater and created a unique product demonstration. We trained the world’s first octopus to use an underwater camera. But for this product demonstration to really work people had to know it was for real. So we created an event where the public could come and see this amazing performance for themselves and then we shared it with the world.