| Title | KIPPU KAT |
| Brand | NESTLE JAPAN |
| Product / Service | KIT KAT |
| Category | D01. Non-standard indoor advertising |
| Entrant | J. WALTER THOMPSON JAPAN Tokyo, JAPAN |
| Entrant Company | J. WALTER THOMPSON JAPAN Tokyo, JAPAN |
| Advertising Agency | J. WALTER THOMPSON JAPAN Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Go Sohara | J. Walter Thompson Japan | Executive Creative Director |
| Keizo Mugita | J. Walter Thompson Japan | Senior Creative Director |
| Shinsuke Sawasaki | J. Walter Thompson Japan | Creative Director |
| Shizu Yamada | J. Walter Thompson Japan | Senior Art Director |
| Kaoru Yabe | J. Walter Thompson Japan | Senior Copywriter |
| Yasuhiko Yuasa | J. Walter Thompson Japan | Account Director |
| Akinobu Toyohara | J. Walter Thompson Japan | Account Manager |
| Hironaga Yai | J. Walter Thompson Japan | Strategic Planner |
| Ryoji Maki | Nestle Japan | Manager/Kit Kat Marketing |
| Ritsuko Watanabe | Ten Graph | Graphic Designer |
In June 2014, we launched 'KIPPU KAT' - a special edition of Kit Kat chocolate bar that sells for 108 Yen and can be used as a local Sanriku railway ticket for up to 190 Yen. The Kit Kat product packaging was redesigned to look like a train ticket. KIPPU KAT was made available at Kiosks and CVSs in the train station nationwide plus supermarkets in the affected region. The packaging and collaterals were designed to motivate people to visit Tohoku. *Please kindly be noted that although 1st July 2014 is filled in as the first date of implementation of Kippu-Kat, The campaign started on 16th Jun 2014 and lasted until 31st May 2015. We are entering this work this year 2015 in order to report its result after 31st May.