TAKE A SKYWALK WITH NOBITA
Case Film
Presentation Board
| Title | TAKE A SKYWALK WITH NOBITA |
| Brand | YAHOO! JAPAN |
| Product / Service | STAND BY ME DORAEMON |
| Category | F01. Mobile Games |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company | DENTSU Tokyo, JAPAN |
| Advertising Agency | DENTSU Tokyo, JAPAN |
Credits
| Name | Company | Position |
|---|---|---|
| Jun Watanabe | Yahoo! JAPAN | Creative Director |
| Makoto Sasagawa | DENTSU INC. | Creative Director |
| Seiji Shiota | Bascule Inc. | Creative Director |
| Tsuyoshi Kozono | DENTSU INC. | Agency Producer |
| Mariko Nishimura | Bascule Inc. | Producer |
| Takayuki Kumada | Blue Innovation | Producer |
| Masami Onodera | Bascule Inc. | Technical Director |
| Toshiki Kitaguchi | Yahoo! JAPAN | Technical Director |
| Shin Takeuchi | Bascule Inc. | Art Director |
| Kazuto Kitakado | Yahoo! JAPAN | Art Director |
| Takayuki Watanabe | Bascule Inc. | Interactive Designer |
| Yuya Urita | Bascule Inc. | Interactive Designer |
| Tsuyoshi Torii | Bascule Inc. | System Engineer |
| Kazuya Sakai | Blue Innovation | Movie Director |
| Makoto Shibasaki | Blue Innovation | Movie Director |
| Toshihiko Suzuki | Blue Innovation | Drone Pilot |
| Takuya Ito | Blue Innovation | Movie Editor |
| Ryuichi Yagi | Shirogumi Inc. | CG Director |
| Takeyuki Suzuki | Shirogumi Inc. | CG Director |
| Keiichi Momose | Artistree Media | Sound Designer |
Creative Execution
・The dreamed of Take-copter flight is easy and fun for both kids and their parents at home by double screens of desktop/laptop & smartphone/tablet. ・It’s comfortable to accept the first 3DCG Doraemon without feeling weird because of the background movie is real Tokyo of 360-degree. ・It was available Yahoo! JAPAN site in limited time, during the “STAND BY ME Doraemon” is playing in theaters.
Over 400 media such as Magazine, Newspaper, TV, Radio, and Web, pick up as the hot topic. (14 days at Aug. 22~ Sep.4, 2014) Total Test-Flighters: 664,331 The “STAND BY ME Daemon” hit over $83 million at the box office.
“Doraemon” is the most popular Japanese manga/animation series of over 45 years, and also enjoyed in world-wide over 35 countries now. In 2014, finally Doraemon turned in 3DCG in the film “STAND BY ME Doramemon”. “Take-copter” is the most used gadget from his secret pocket, so all Japanese kids grew up with dreaming of Take-copter flight to the huge sky someday. Now, it’s enjoyable with the digital attraction created by our technologies & creativity.