THE IDEAL NAPPING LESSON

Short List
TitleTHE IDEAL NAPPING LESSON
BrandRECRUIT MARKETING PARTNERS
Product / ServiceJYUKENSAPURI ONLINE STUDY SERVICE
CategoryI03. User Experience
EntrantPUZZLE Tokyo, JAPAN
Entrant Company PUZZLE Tokyo, JAPAN
Advertising Agency DENTSU Tokyo, JAPAN
Production Company DENTSU TEC Tokyo, JAPAN
Production Company 2 PUZZLE Tokyo, JAPAN

Credits

Name Company Position
Noritaka Kobuse DENTSU INC Creative Director
Soichi Ono DENTSU INC Creative Director
Keisuke Sato DENTSU INC Planner
Takuro Nemoto DENTSU INC Account Executive
Ryo Nagasawa DENTSU TEC INC. Producer
Satoshi Shinzin catchball inc. PR
Takanori Kubo catchball inc. PR
Katsuhiro Niwa puzzle inc. Producer
Kiyotaka Okamoto puzzle inc. Designer
Ayane Haizuka puzzle inc. Assistant Designer
Akinori Kanai puzzle inc. Production Manager
Yusuke Takai puzzle inc. Production Manager
Yohei Sako Movie Director
Shinya Matsuo Director of Photographer
Taro Fujiwara BISHOP MUSIC CO. Music Producer
Michinobu Takarada BISHOP MUSIC CO. Music Producer
Aki Maetani FRE-X Offline Editer
Keiichiro Uryu e-spirit Inc. Casting
NOBU HAPPS Hair Make
Madoka Tanaka Stylist

Creative Execution

We focused on the fact that the trick to increasing exam study concentration is taking appropriate naps. Under Professor Endo’s supervision, we developed sleep-inducing lessons, taking into account lesson material, video, music, voice, everything – all based on science.

The lesson was offered to around 600,000 students and was watched 380,000 times. Jyukensapuri has now grown to become used by one in two students, recognized as a premier online lesson service for students.

Japan’s school students are engaged in a fierce examination war of epic competitive proportions. At jyukensapuri, an online study service to help prepare for these exams, we wondered, what could we do to support them? Our idea was to develop a lesson that could be taken via mobile. And not an intuitive lesson, but the world’s most tedious, sleep-worthy lesson.

Links

Mobile URL