Spikes Asia 2023

Title Brand Product / Service	Entrant Company	Location	Production Company	Location	Award
A01 Activation by Location or Proximity
THE UPGRADE CHALLENGE AIR FRANCE NEW BUSINESS CABINS	FRED & FARID SHANGHAI	CHINA	HURRAH PRODUCTIONS Singapore	SINGAPORE	Bronze
PEDIGREE FOUND MARS PEDIGREE	COLENSO BBDO Auckland	NEW ZEALAND	FINCH Auckland	NEW ZEALAND	Silver
AKIBA STEALTH UBISOFT JAPAN ASSASSIN'S CREED UNITY	DENTSU Tokyo	JAPAN	HAT Tokyo	JAPAN	Short List
TWISTS & TURNS MELBOURNE WRITERS FESTIVAL CULTURAL FESTIVAL	J WALTER THOMPSON Melbourne	AUSTRALIA	RISK SOUND Melbourne TACTIFY Surry Hills	AUSTRALIA	Gold Spike
A02 Augmented Mobile Experience
THE VOICE DONOR 2.0 TENCENT WECHAT	PUBLICIS GUANGZHOU	CHINA	GUANGZHOU FILMAKER ADVERTISING Guangdong	CHINA	Short List
HKD150 AR BANK NOTE HSBC 150TH ANNIVERSARY	MINDSHARE Hong Kong	HONG KONG			Short List
A03 Networked Mobile Technology
THE LIFE SAVING TV PROJECT KT OLLEH TV	KOREA TELECOM Seoul	SOUTH KOREA			Short List
A04 Innovative Technology for Mobile
LOOK AT ME SAMSUNG ELECTRONICS SAMSUNG ELECTRONICS	CHEIL WORLDWIDE Seoul	SOUTH KOREA	DESIGNFEVER Seoul BREAKFAST FILM Seoul	SOUTH KOREA	Silver
KAO TV NHK TV PROGRAM	PARTY NY New York	USA	NHK EDUCATIONAL Tokyo BASCULE Tokyo	JAPAN	Bronze
NZDRONIE TOURISM NEW ZEALAND SKI	WHYBIN\TBWA GROUP SYDNEY	AUSTRALIA	TBWA\DIGITAL ARTS NETWORK Sydney	AUSTRALIA	Short List
B01 Mobile Websites
MINUTE OF SILENCE - THE DAY THE INTERNET WENT SILENT MUTIARA MALAYSIA MINUTE OF SILENCE - MOBILE WEBSITE	McCANN WORLDGROUP/McCANN ERICKSON MALAYSIA Petaling Jaya	MALAYSIA			Bronze
WHERE'S MY WALLET COMMONWEALTH BANK CARDLESS CASH	M&C SAATCHI Sydney	AUSTRALIA			Short List
C01 Producs
PEDIGREE FOUND MARS PEDIGREE	COLENSO BBDO Auckland	NEW ZEALAND	FINCH Auckland	NEW ZEALAND	Gold Spike
WHERE'S MY WALLET COMMONWEALTH BANK CARDLESS CASH	M&C SAATCHI Sydney	AUSTRALIA			Short List
C02 Services
LOOK AT ME SAMSUNG ELECTRONICS SAMSUNG ELECTRONICS	CHEIL WORLDWIDE Seoul	SOUTH KOREA	DESIGNFEVER Seoul BREAKFAST FILM Seoul	SOUTH KOREA	Grand Prix
VISUAL DICTIONARY BRITISH COUNCIL PRIVATE EDUCATION	GREY GROUP Singapore	SINGAPORE	QRIOUS LAB Singapore	SINGAPORE	Bronze
FREE-NITURE GOGO VAN DELIVERY & LOGISTIC SERVICE	LEO BURNETT HONG KONG	HONG KONG			Short List
C03 Media, Entertainment & Leisure
TWISTS & TURNS MELBOURNE WRITERS FESTIVAL CULTURAL FESTIVAL	J WALTER THOMPSON Melbourne	AUSTRALIA	RISK SOUND Melbourne TACTIFY Surry Hills	AUSTRALIA	Silver
C04 Charities, Public Health, Safety & Awareness Messages
'MISSING CHILD' LOCK SCREENS SAVE THE CHILDREN SAVE THE CHILDREN	CHEIL HONG KONG	HONG KONG			Short List
E01 Social for Mobile
#MEALFORAMEAL VIRGIN MOBILE AUSTRALIA TELCO	HAVAS WORLDWIDE AUSTRALIA Sydney	AUSTRALIA	VIRGIN PRODUCED Los Angeles, CA	USA	Bronze
TINNYVISION NEW ZEALAND TRANSPORT AGENCY DRUG DRIVING	CLEMENGER BBDO WELLINGTON	NEW ZEALAND	CURIOUS FILM Auckland	NEW ZEALAND	Short List
MELANOMA LIKES ME MELANOMA PATIENTS AUSTRALIA MELANOMA AWARENESS	GPY&R Brisbane	AUSTRALIA			Bronze
SOUTH KOREAN NORTH KOREAN TRANSLATOR DREAM TOUCH FOR ALL EDUCATIONAL NONPROFIT ORGANIZATION	CHEIL WORLDWIDE Seoul	SOUTH KOREA			Bronze
F01 Mobile Games
AKIBA STEALTH UBISOFT JAPAN ASSASSIN'S CREED UNITY	DENTSU Tokyo	JAPAN	HAT Tokyo	JAPAN	Short List
TAKE A SKYWALK WITH NOBITA YAHOO! JAPAN STAND BY ME DORAEMON	DENTSU Tokyo	JAPAN			Bronze
G01 Mobile Advertising
LIVE NEWSFLASH BANNERS NIPPON TELEVISION NETWORK CORPORATION HAKONE EKIDEN	HAKUHODO Tokyo	JAPAN	AOI PRO. Tokyo	JAPAN	Bronze
H01 Integrated Mobile Campaign
#MEALFORAMEAL VIRGIN MOBILE AUSTRALIA TELCO	HAVAS WORLDWIDE AUSTRALIA Sydney	AUSTRALIA	VIRGIN PRODUCED Los Angeles, CA	USA	Bronze
I01 Interface & Navigation
SOUTH KOREAN NORTH KOREAN TRANSLATOR DREAM TOUCH FOR ALL EDUCATIONAL NONPROFIT ORGANIZATION	CHEIL WORLDWIDE Seoul	SOUTH KOREA			Short List
I02 Visual Design/ Aesthetic
TWISTS & TURNS MELBOURNE WRITERS FESTIVAL CULTURAL FESTIVAL	J WALTER THOMPSON Melbourne	AUSTRALIA	RISK SOUND Melbourne TACTIFY Surry Hills	AUSTRALIA	Short List
I03 User Experience
LOOK AT ME SAMSUNG ELECTRONICS SAMSUNG ELECTRONICS	CHEIL WORLDWIDE Seoul	SOUTH KOREA	DESIGNFEVER Seoul BREAKFAST FILM Seoul	SOUTH KOREA	Gold Spike
THE IDEAL NAPPING LESSON RECRUIT MARKETING PARTNERS JYUKENSAPURI ONLINE STUDY SERVICE	PUZZLE Tokyo	JAPAN	DENTSU TEC Tokyo PUZZLE Tokyo	JAPAN	Short List
AKIBA STEALTH UBISOFT JAPAN ASSASSIN'S CREED UNITY	DENTSU Tokyo	JAPAN	HAT Tokyo	JAPAN	Short List
I04 Mobile Content
THE WAY DOWN / FACT : SMARTPHONE MUSIC VIDEO AVEX MUSIC CREATIVE KTHEAT' ALBUM RELEASE	EPOCH Tokyo	JAPAN	EPOCH Tokyo HOMUNCULUS INC. Tokyo	JAPAN	Short List
TWISTS & TURNS MELBOURNE WRITERS FESTIVAL CULTURAL FESTIVAL	J WALTER THOMPSON Melbourne	AUSTRALIA	RISK SOUND Melbourne TACTIFY Surry Hills	AUSTRALIA	Bronze

A01 Activation by Location or Proximity
THE UPGRADE CHALLENGE
AIR FRANCE / NEW BUSINESS CABINS

FRED & FARID SHANGHAI

CHINA

HURRAH PRODUCTIONS
Singapore

SINGAPORE

Bronze
PEDIGREE FOUND
MARS / PEDIGREE

COLENSO BBDO Auckland

NEW ZEALAND

FINCH
Auckland

NEW ZEALAND

Silver
AKIBA STEALTH
UBISOFT JAPAN / ASSASSIN'S CREED UNITY

DENTSU Tokyo

JAPAN

HAT
Tokyo

JAPAN

Short List
TWISTS & TURNS
MELBOURNE WRITERS FESTIVAL / CULTURAL FESTIVAL

J WALTER THOMPSON Melbourne

AUSTRALIA

RISK SOUND
Melbourne
TACTIFY
Surry Hills

AUSTRALIA

Gold Spike

A03 Networked Mobile Technology
THE LIFE SAVING TV PROJECT
KT / OLLEH TV

KOREA TELECOM Seoul

SOUTH KOREA

Short List

C03 Media, Entertainment & Leisure
TWISTS & TURNS
MELBOURNE WRITERS FESTIVAL / CULTURAL FESTIVAL

J WALTER THOMPSON Melbourne

AUSTRALIA

RISK SOUND
Melbourne
TACTIFY
Surry Hills

AUSTRALIA

Silver

C04 Charities, Public Health, Safety & Awareness Messages
'MISSING CHILD' LOCK SCREENS
SAVE THE CHILDREN / SAVE THE CHILDREN

CHEIL HONG KONG

HONG KONG

Short List

G01 Mobile Advertising
LIVE NEWSFLASH BANNERS
NIPPON TELEVISION NETWORK CORPORATION / HAKONE EKIDEN

HAKUHODO Tokyo

JAPAN

AOI PRO.
Tokyo

JAPAN

Bronze

H01 Integrated Mobile Campaign
#MEALFORAMEAL
VIRGIN MOBILE AUSTRALIA / TELCO

HAVAS WORLDWIDE AUSTRALIA Sydney

AUSTRALIA

VIRGIN PRODUCED
Los Angeles, CA

USA

Bronze

I01 Interface & Navigation
SOUTH KOREAN NORTH KOREAN TRANSLATOR
DREAM TOUCH FOR ALL / EDUCATIONAL NONPROFIT ORGANIZATION

CHEIL WORLDWIDE Seoul

SOUTH KOREA

Short List

I02 Visual Design/ Aesthetic
TWISTS & TURNS
MELBOURNE WRITERS FESTIVAL / CULTURAL FESTIVAL

J WALTER THOMPSON Melbourne

AUSTRALIA

RISK SOUND
Melbourne
TACTIFY
Surry Hills

AUSTRALIA

Short List