| Title | LANTERN'ZOO |
| Brand | PANASONIC |
| Product / Service | CUT OUT THE DARKNESS |
| Entrant | HAKUHODO PRODUCT'S Osaka, JAPAN |
| Entrant Company | HAKUHODO PRODUCT'S Osaka, JAPAN |
| Advertising Agency | HAKUHODO Osaka, JAPAN |
| Production Company | HAKUHODO PRODUCT'S Osaka, JAPAN |
| Name | Company | Position |
|---|---|---|
| Hisao Tsugita | Panasonic | Project Leader |
| Masaaki Fukuoka | HAKUHODO INC. | Creative Director |
| Kensuke Utsumi | HAKUHODO INC. | Digital Planner |
| Taro Hatozaki | HAKUHODO INC. | Account Supervisor |
| Masato Hashimoto | HAKUHODO INC. | Project Director |
| Hideo Kawasaki | HAKUHODO PRODUCT'S INC. | Planner |
| Hidenobu Hagiwara | LEFTY DESIGN | Art |
| Shiro Harada | HAKUHODO PRODUCT'S INC. | Producer |
| Satoshi Tanaka | TC.MAX | Director |
| Toshikatsu Okamoto | PSY'S VISION | Photographer |
| Tai Yamauchi / Yuichiro Saito | Photographer | |
| Masaki Hirao | PSY'S VISION | Planner |
| Norishige Arizumi | Panasonic | Photographer |
| Noboru Sakashita / Mika Oyama | IMAGICA WEST | Editor |
| Akiko Higashikawa | MIDI | Music Composer |
| Junichi Syozui | IMAGICA WEST | Audio Engineer |
| Setsu Fukushima | Ongakushitsu | Music Producer |
| aiki Koyama / Kojiro Matsumoto | AID-DCC Inc. | Website Director |
| Takehisa Mitani | HAKUHODO PRODUCT'S INC. | Quality Control Manager |
| Momomi Nishitani | HAKUHODO PRODUCT'S INC. | Production Manager |
Panasonic decided to donate solar lanterns to people living in off-grid area. Panasonic wants people in the world to learn about them who live in the dark at night that limited their activity. To do that, we set the goal that people can donate their knowledge and their creativity. We held campaign to collect shade designs of solar lanterns from the globe on a website, and donated the designs with Panasonic’s solar lanterns to people living in off-grid in Indonesia. We collected over 400 shade designs. Panasonic started Solar Lantern project and Cut Out the Darkness in 2013 where Panasonic donated solar lanterns with design shades to people who live in off-grid area. Lantern Zoo project started in November 2014, as the version 2 of Cut Out the Darkness. This project calls for animal designs of solar lantern shade as donation of creativity from people around the world. And along with the design shade, we could deliver zoo of light as a night-time activities that an off-grid community enjoys watching variety animals that they have never seen in their neighborhood.
The dedicated website gained 110,000 unique users from 162 countries/regions, and over 400 designs were submitted.
We launched a dedicated website that people can submit shade design and/or people can vote for other people’s design. By collaboration of creative community ”Behance,” and art school students’ community “SIX” we let artists and students around the world know this campaign and ask for their submission. TV commercial of this issue helped recruits submission as well as Facebook page of Panasonic’s solar lanterns project.
The Objective is not only to donate solar lanterns to off-grid area, but to let people around the globe know that lots of people is living in the off-grid and that has been giving hard time at night. How can we involve people in the world, by engaging this campaign more than donating money? What they can donate like original of each person so that people can giver their heart to this issue more? So we decide to ask for their creativity.