LET'S WASH AND PLAY!

TitleLET'S WASH AND PLAY!
BrandCHINA CHILDREN AND TEENAGERS FUND
Product / ServicePUBLIC AWARENESS MESSAGE
CategoryA01. Innovative Technology (incl. standalone solutions not in association with a brand or creative campaign)
EntrantCHEILPENGTAI Beijing, CHINA
Entrant Company CHEILPENGTAI Beijing, CHINA
Advertising Agency CHEILPENGTAI Beijing, CHINA

Credits

Name Company Position
Peter Shen Cheil PengTai CCO
Tommy Liou Cheil PengTai Creative Partner
Kevin zhang Cheil PengTai CD
Ruing.li Cheil PengTai ACD
jacky gao Cheil PengTai SAD
webb.zhang Cheil PengTai SAD
Chen ying Cheil PengTai AD
Helen song Cheil PengTai Copywriter
Eric song Cheil PengTai Technical director
William zhou Cheil PengTai Mobile technology director

The Brief

Background 1: In China, at least 80 million children suffer from gastrointestinal diseases each year as a result of unhygienic habits – one of which is washing hands thoroughly. Background 2: Many toys end up being thrown out before they are completely worn out. Up to 30 million tons of toys are discarded each year. This amount of waste is just overwhelming. How to solve these problems altogether? Idea: Disinfection and refitting of used toys + Music device with foaming hand soap + App Execution: Please provide a clear description of how the mobile app/website/ad/messaging campaign etc. was implemented on the market and/or across different platforms. (100 words max) We made hand washing a fun thing to do by combining foaming hand soap, toys and nursery rhymes in a smart way in order to help children develop a healthy and FUN hand washing habit. When approached by hand, the toy's spray nozzle dispenses foaming hand soap automatically, and the built-in music chip is activated simultaneously to play the hand-washing related nursery rhyme, allowing the kids to wash their hands in a fun way. Mobile Phone App A. By sending instructions via their mobile phone, parents can configure the device to change songs, set hand washing reminders, and so on. B. Each time the kid is done with his/her hand washing, the device will send to his/her parents’ mobile phone a message with data on their hand-washing process。

China Children and Teenagers Fund distributed 1,000 Foaming Hand Washing Toys to the little ones. This move was widely appreciated by parents.

Disinfection and refitting of used toys + Music device with foaming hand soap + App Execution: Please provide a clear description of how the mobile app/website/ad/messaging campaign etc. was implemented on the market and/or across different platforms. (100 words max) We made hand washing a fun thing to do by combining foaming hand soap, toys and nursery rhymes in a smart way in order to help children develop a healthy and FUN hand washing habit. When approached by hand, the toy's spray nozzle dispenses foaming hand soap automatically, and the built-in music chip is activated simultaneously to play the hand-washing related nursery rhyme, allowing the kids to wash their hands in a fun way. Mobile Phone App A. By sending instructions via their mobile phone, parents can configure the device to change songs, set hand washing reminders, and so on. B. Each time the kid is done with his/her hand washing, the device will send to his/her parents’ mobile phone a message with data on their hand-washing process。