Title | PEPPER |
Brand | SOFTBANK / SOFTBANK ROBOTICS |
Product / Service | COMMUNICATION PARTNER ROBOT |
Category | A01. Innovative Technology (incl. standalone solutions not in association with a brand or creative campaign) |
Entrant | DENTSU Tokyo, JAPAN |
Entrant Company | DENTSU Tokyo, JAPAN |
Advertising Agency | DENTSU Tokyo, JAPAN |
Advertising Agency 2 | SOFTBANK ROBOTICS CORP. Tokyo, JAPAN |
Production Company | GEEK PICTURES Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Tatsuro Kurisaka | Softbank Corp. | Chairman |
Daisuke Uchiike | Softbank Corp. | Chairman |
Kayoko Miyazono | Softbank Corp. | Chairman |
Fumihide Tomizawa | Softbank Robotics Corp. | Chairman |
Kazutaka Hasumi | Softbank Robotics Corp. | Chairman |
Kenichi Yoshida | Softbank Robotics Corp. | Chairman |
Kaname Hayashi | Softbank Robotics Corp. | Chairman |
Hiroshi Sasaki | Shingata Inc. | Executive Creative Director |
Takashi Sakuma | DENTSU INC. | Creative Director |
Tomoyuki Torisu | DENTSU INC. | Copywriter |
Yutaka Takiguchi | DENTSU INC. | Agency Producer |
Kenichi Nagai | 1-10design,Inc. | Creative Technologist |
Yukihiro Sasae | 1-10design,Inc. | Creative Technologist |
Masato Sato | GEEK PICTURES INC. | Producer |
As a new business, telecommunication company Softbank developed the first communication tool of its kind: a communication partner. Compared to other robots up until now, he was developed with a totally different goal and idea in mind. Robots until now have been made to work at hazardous sites and act as extensions for computers or essentially be replacements for human labor. We aimed to create a "communication partner" that would live side by side with humans. To become a "communication partner," it required not only hardware and software development, but also advanced communication skills and a human-like personality. Softbank, Softbank Robotics, and Aldebaran Robotics developed hardware and software. The interface for character and communication was developed by an advertisement agency's creative team. "Yoshimoto",Japan's Monty Python, also participated in building the robot's personality and user experience unlike any before. First, the basics of conversation and personality was developed. Integrating these with technologies like "Eemotion Recognition" and "Cloud AI" produces unlimited user experiences. By opening the development platform to the public, many creators and media artists became involved, accelerating its evolution.
1000 Peppers sold out in just one minute on the launch day to public. From only children to the elderly, he became a companion for 300 people. His communication skills are also being put to work at shops all around Japan. Some shops, customer visits increased by up to 150%. He also received offers from over 1000 companies, including to be a barista and a voice actor for a Disney movie. He is also extremely popular in the media. He is now a regular in 3 programs. Able to learn about and understand people, Pepper's communication abilities are being leveraged in many ways. Technology only makes sense when it connects with people and makes them happy. Pepper is a robot who has taught us that.
As a new business, telecommunication company Softbank developed the first communication tool of its kind: a communication partner. Compared to other robots up until now, he was developed with a totally different goal and idea in mind. Robots until now have been made to work at hazardous sites and act as extensions for computers or essentially be replacements for human labor. We aimed to create a "communication partner" that would live side by side with humans. To become a "communication partner," it required not only hardware and software development, but also advanced communication skills and a human-like personality. Softbank, Softbank Robotics, and Aldebaran Robotics developed hardware and software. The interface for character and communication was developed by an advertisement agency's creative team. "Yoshimoto",Japan's Monty Python, also participated in building the robot's personality and user experience unlike any before. First, the basics of conversation and personality was developed. Integrating these with technologies like "Eemotion Recognition" and "Cloud AI" produces unlimited user experiences. By opening the development platform to the public, many creators and media artists became involved, accelerating its evolution.