| Title | SALARYMAN BASEBALL |
| Brand | PFIZER JAPAN INC. |
| Product / Service | VIAGRA |
| Category | E02. Pharma, Vaccines & Biotech aimed at Non-Healthcare Professionals |
| Entrant | BEACON COMMUNICATIONS Tokyo, JAPAN |
| Entrant Company | BEACON COMMUNICATIONS Tokyo, JAPAN |
| Advertising Agency | BEACON COMMUNICATIONS Tokyo, JAPAN |
| Production Company | ONION Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Tadashi Inoue | Beacon/Leo Burnett Tokyo | Creative Director |
| Daichi Tanaka | Beacon/Leo Burnett Tokyo | Senior Copywriter |
| Tomoyasu Kurosaki | Beacon/Leo Burnett Tokyo | Senior Art Director |
| Takashi Ushiyama | Beacon/Leo Burnett Tokyo | Designer |
| Toshiji Kimura | Beacon/Leo Burnett Tokyo | Agency Producer |
| Saiji Yakumo | Film Director | |
| Mikiko Tamura | Beacon/Leo Burnett Tokyo | Account Director |
| Hitomi Baba | Beacon/Leo Burnett Tokyo | Planning Director |
| Tatsuro Nakamura | Onion | Producer |
| Satoshi Arai | Onion | Producer |
| Yuki Honda | Onion | Production Manager |
With the emergence of competitive generic products, we needed to counteract and tell our target businessmen that, Viagra is the ‘true supporter of men’.