THE CODE WORD

Silver Spike
TitleTHE CODE WORD
BrandBAYER
Product / ServiceCANESTEN
CategoryA03. OTC Products/Devices
EntrantJ. WALTER THOMPSON HONG KONG, HONG KONG
Entrant Company J. WALTER THOMPSON HONG KONG, HONG KONG
Advertising Agency J. WALTER THOMPSON HONG KONG, HONG KONG
Media Agency MAXUS GLOBAL Hong Kong, HONG KONG
Production Company ANSWERMARK Hong Kong, HONG KONG

Credits

Name Company Position
Craig Howie J. Walter Thompson Hong Kong Chief Creative Officer
Quentin Yeong J. Walter Thompson Hong Kong Group Creative Director
Andy Wong J. Walter Thompson Hong Kong Senior Copywriter
Joseph Lam J. Walter Thompson Hong Kong Senior Art Director
Anisa Luk J. Walter Thompson Hong Kong Associate Art Director
Karen Sung J. Walter Thompson Hong Kong Business Director
Kennis Wu J. Walter Thompson Hong Kong Account Manger
Tiffany Lau J. Walter Thompson Hong Kong Account Executive
Anthony Leung J. Walter Thompson Hong Kong Head of TV Production
Allen Ng Maxus Hong Kong Associate Director
Egg Tart AnswerMark Limited Film Director

English Translation of Main Headlines

The storyline revolved around a woman with a secret she was hiding from her friends. Unable to speak out about her condition, her friends assume she is having an affair with her handsome Korean co-worker – Kum Tou Yin, when what she actually has is – Yum Tou Yin (Yeast infection).