| Title | SHRIMP FRYING CANNON |
| Brand | NTT DOCOMO |
| Product / Service | EXPANDED LTE NETWORK |
| Category | A12. Achievement in Production |
| Entrant | AOI PRO. Tokyo, JAPAN |
| Entrant Company | AOI PRO. Tokyo, JAPAN |
| Advertising Agency | TOKYU AGENCY Tokyo, JAPAN |
| Advertising Agency 2 | NTT ADVERTISING Tokyo, JAPAN |
| Production Company | AOI PRO. Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Tetsushi Kawachi | Tokyu Agency Inc. | Creative Director/Copywriter/Planner |
| Daisuke Hasegawa | Tokyu Agency Inc. | Planner/Art director |
| Yoko Osoegawa | Tokyu Agency Inc. | Planner |
| Maori Sato | Tokyu Agency Inc. | Planner/Designer |
| Hisaya Kato | AOI Pro. Inc. | Producer |
| Shuhei Terada | AOI Pro. Inc. | Production Manager |
| Yoshihiro Mori | AOI Pro. Inc. | Director |
| Masami Funatsu | Gonshiro | Cinematographer |
| Masaaki Sakamoto | AUN | Gaffer |
| Mitsuaki Kayanuma | GIVS | Device Developper |
| Shingo Suzuki | origami PRODUCTIONS | Sound Designer |
| Kazuhide Adachi | Freelance | Editor |
| Shinichi Kumazawa | Tokyu Agency Inc. | Account Exective |
| Tsubasa Matsumoto | Tokyu Agency Inc. | Account Exective |
What initially appears to be the latest episode of the well known Japanese cooking show “Three Minute Cooking”, is actually the newest episode from Japan’s largest wireless carrier, NTT to introduce their high speed network LTE. “3-Second Cooking” features a crazy but clever contraption that can cook crispy fried shrimp from start to finish in just 3 seconds. The “Shrimp Frying Cannon”.
To visualize the meaning of using a high-speed LTE network, Japan’s largest wireless carrier, NTT DoCoMo, developed the world’s fastest cooking device, the “Shrimp Frying Cannon”. The film was shot entirely in-camera with no CGI being used. The device was controlled by a computer programmed carefully to shoot shrimps using compressed-air to fly through a cloud of flour and bread batter ejected from a pneumatic cylinder. Egg yolks were then ejected into the air by en electric cylinder.