13 YEARS

Short List
Title13 YEARS
BrandSEEK
Product / ServiceMASTERBRAND
CategoryA11. Visual Effects
EntrantREVOLVER/WILL O'ROURKE Sydney, AUSTRALIA
Entrant Company REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA
Advertising Agency CLEMENGER BBDO MELBOURNE, AUSTRALIA
Production Company REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA

Credits

Name Company Position
James McGrath Clemenger BBDO, Melbourne Creative Chairman
Richard Williams & Anthony Phillips Clemenger BBDO, Melbourne Creative Director
George McQueen / Tom McQueen Clemenger BBDO, Melbourne Digital Art Director / Digital Copywriter
Karolina Bozajkovska Clemenger BBDO, Melbourne Agency Producer - TV
Terry Mann Clemenger BBDO, Melbourne Digital Producer
Adam Hengstberger / Niall Rutter Clemenger BBDO, Melbourne Digital Designer / Developer
Simon Lamplough Clemenger BBDO, Melbourne Managing Partner
Kate Lang / Renuka Rajadurai Clemenger BBDO, Melbourne Account Director / Digital Account Director
Roger Box Clemenger BBDO, Melbourne Director of Digital
Paul Rees-Jones / Matthew Kingston Clemenger BBDO, Melbourne Executive Planning Director / Senior Planner
Michael Ritchie Revolver / Will O'Rourke Managing Director / Executive Producer
Pip Smart Revolver / Will O'Rourke Executive Producer / Producer
Steve Rogers Revolver / Will O'Rourke Director
Russell Boyd Revolver / Will O'Rourke Director of Photography
Bernard Garry The Editors Editor
Justin Bromley Fin Effects + Design Flame Artist
Ben Eagleton BE Colour Grade
Elliot Wheeler Turning Studios Music Composer / Arranger
Paul Le Couteur Flagstaff Sound Designer / Engineer
Odd Studios Prosthetic Makeup

Brief Explanation

Do you love what you do? In the average lifetime, you spend a TOTAL 13 years at work (20 years are spent asleep)….Make that worklife count via finding employment through Seek.

Creative Execution

We the challenging task of telling the story of a man growing younger for the SEEK TVC '13 years'. Using front on shots of 3 different aged actors - each with multiple takes with prosthetic ageing done on-set by the art department, the VFX house created a seamless morph from an old man to a young child. These were shot on a green screen background, morphed using a combination of Flame and Nuke, and composited into the darkened room. As the spot was one continuous, slow, shot every facial detail had to seamlessly correspond with its counterpart on the next take's face, to ensure that the transition was seamless and that there were no obvious points for the viewer's eye to betray the tricky series of morphs. Of particular concern was maintaining a consistent eye-shape between the 3 actors. Rebuilding the talent's shirt and re-tracking it over the length of the spot was also instrumental in making sure the shot appeared to be one take.