YOU'RE BETTER ON BEEF

Bronze Spike
TitleYOU'RE BETTER ON BEEF
BrandMEAT & LIVESTOCK AUSTRALIA
Product / ServiceBEEF
CategoryA09. Sound Design
EntrantREVOLVER/WILL O'ROURKE Sydney, AUSTRALIA
Entrant Company REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA
Advertising Agency BMF ADVERTISING Sydney, AUSTRALIA
Production Company REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA

Credits

Name Company Position
Cam Blackley BMF Sydney Executive Creative Director
Justin Ruben BMF Sydney Creative Director
Ryan Fitzgerald BMF Sydney Art Director
Jim Curtis BMF Sydney Copywriter
David Warrren BMF Sydney Strategic Planner
Lincoln Grice BMF Sydney Designer
Kura Tyerman/Pat Rowley BMF Sydney Group Account Director / Account Director
Rose Flowers BMF Sydney Account Manager
Jenny Lee-Archer BMF Sydney Agency Producer
Katrina Morelli BMF Sydney Sound Producer
Basir Salleh BMF Sydney Art Buyer
Jane Gower BMF Sydney Print Producer
Lisa Houatchanthara BMF Sydney Project Manager
Michael Ritchie Revolver / Will O'Rourke Managing Director / Executive Producer
Pip Smart Revolver / Will O'Rourke Executive Producer / Producer
Kim Gehrig Revolver / Will O'Rourke Director
Germain McMicking Revolver / Will O'Rourke Director of Photography
Steven Jones-Evans Revolver / Will O'Rourke Production Designer
Peter Sciberras Method Studios Editor
Tone Aston Rumble Sound Design
Original Track JOY by Apollo 13 Level Two Music Music

Brief Explanation

Beef is more than a meal you occasionally put on the dinner table. It's the ultimate fuel for life – packed with protein, iron and essential nutrients. The film incorporates real audio from Australia's most famous sporting moments including Cathy Freeman's gold medal at the Sydney Olympics, Ian Thorpe's 200-meter freestyle world record in 2000 and other iconic, recognizable sound bites. This film repositioned beef as a sports brand.