SPECIALLY SELECTED FOR THE PERFECT AUSSIE CHRISTMAS

Short List
TitleSPECIALLY SELECTED FOR THE PERFECT AUSSIE CHRISTMAS
BrandALDI AUSTRALIA
Product / ServiceCHRISTMAS CAMPAIGN
CategoryA01. Direction
EntrantREVOLVER/WILL O'ROURKE Sydney, AUSTRALIA
Entrant Company REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA
Advertising Agency BMF ADVERTISING Sydney, AUSTRALIA
Production Company REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA

Credits

Name Company Position
Cam Blackley BMF Sydney Executive Creative Director
Alex Booker BMF Sydney Creative Director / Art Director
Mark Carbone / Philip Sicklinger BMF Sydney Copywriter
Christina Aventi BMF Sydney Planning
Stephen McArdle BMF Sydney Managing Partner
Jonny Bucknall BMF Sydney Group Account Director
Aisling Salmaggi BMF Sydney Account Director
Siena Shuttler BMF Sydney Account Manager
Lincoln Grice BMF Sydney Designer
Jenny Lee-Archer / Mandy Payne BMF Sydney Agency Producer
Michael Ritchie Revolver / Will O'Rourke Managing Director / Executive Producer
The Glue Society (Gary Freedman) Revolver / Will O'Rourke Director
Pip Smart Revolver / Will O'Rourke Executive Producer
Pip Smart & Ian Iveson Revolver / Will O'Rourke Producer
Julian Hohndorf Revolver / Will O'Rourke Director of Photography
Jason Hawkins Visual Effects Supervisor
Peter Sciberras Method Studios Editor
Elliot Wheeler Turning Studios Music
Rumble Studios Sound Production

Brief Explanation

The northern hemisphere version of Christmas is the traditional one. It's about snowmen, staying indoors out of the cold and eating rich warming food. Our Christmas rituals, imagery, and songs are born of dreams of falling snowflakes, evergreen trees and crackling fireplaces. In Australia, Christmas is very different. It's about playing backyard cricket on summer afternoons; relaxing in the sunshine with a crisp white wine, and enjoying the great outdoors. There are still turkeys, and puddings, and carols, but the mood is more light and laughter than cosy and sentimental. ALDI's Christmas campaign celebrates this difference. It shows all the great things about an Aussie Christmas through the eyes of a man named Johan. He has returned to his small snow-covered village of Julbacken after a trip to Australia. He brings with him strange tales of the summer Christmas, to the bemusement of the skeptical and traditional villagers. As time goes on, the villagers begin to warm to Johan's new ideas. It's his introduction of ALDI's 'Specially Selected' premium Christmas product range that eventually wins over even the toughest of critics. It all proves that thanks to ALDI, the perfect Christmas, is in fact, the Perfect Aussie Christmas.