DREAMING OF YAMS

TitleDREAMING OF YAMS
BrandFOODSTUFFS NZ
Product / ServiceNEW WORLD SUPERMARKETS
CategoryA01. Direction
EntrantFINCH Sydney, AUSTRALIA
Entrant Company FINCH Sydney, AUSTRALIA
Advertising Agency COLENSO BBDO Auckland, NEW ZEALAND
Production Company FINCH Sydney, AUSTRALIA

Credits

Name Company Position
Nick Ball FINCH Director
Karen Bryson FINCH Executive Producer
Andy Mauger FINCH Producer
Nick Worthington Colenso BBDO Executive Creative Director
Steve Cochran Colenso BBDO Executive Creative Director
Matt Lawson Colenso BBDO Creative
Beth O'Brien Colenso BBDO Art Director
Oriel Davis-Lyons Colenso BBDO Copywriter
Scott Coldham Colenso BBDO Group Business Director
Katherine Sliper Colenso BBDO Account Director
Jen Storey Colenso BBDO Head of TV

Brief Explanation

After months of flirting in the office, Lance and Natasha have finally set a date for dinner. But when Natasha makes an unexpected announcement it sends Lance in to a panic. She drops the bomb... 'You know I'm vegetarian right?'. Cue panic as Lance realises that his fridge is stocked with nothing but meat. Lance is then taken on a journey into the magical land of New World and is introduced to all different kinds of vegetables. Even the New World assistant is there to help him make his decision. Finally he comes across yams, and looks at the vegetable with wonder. When Lance comes out of his day dream, he tells Natasha that he, too, is a vegetarian. The two laugh and it seems to be the beginning of a beautiful new relationship.