| Title | YOU CAN ACHIEVE ANYTHING WITHOUT A HANGOVER |
| Brand | DRY JULY |
| Product / Service | CANCER SUPPORT |
| Category | A01. Direction |
| Entrant | CLEMENGER BBDO SYDNEY, AUSTRALIA |
| Entrant Company | CLEMENGER BBDO SYDNEY, AUSTRALIA |
| Advertising Agency | CLEMENGER BBDO SYDNEY, AUSTRALIA |
| Production Company | TOYBOX Auckland, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| Paul Nagy | Clemenger BBDO Sydney | Executive Creative Director |
| Ben Clare | Clemenger BBDO Sydney | Deputy Creative Director |
| Brendan Willenberg | Clemenger BBDO Sydney | Deputy Creative Director |
| Simon Gibson | Clemenger BBDO Sydney | Planner |
| Cate Stuart/Robertson | Clemenger BBDO Sydney | Group Account Director |
| Emma Harrison | Clemenger BBDO Sydney | Senior Account Director |
| Janice Zets | Clemenger BBDO Sydney | Agency Producer |
| Anthony Tiernan | Clemenger BBDO Sydney | Sound Engineer |
| Brett MacDonald | Dry July | CEO |
| Libby Teale | Dry July | Marketing Manager |
| Ellie Williams | Dry July | PR Manager |
| Andrew Newland | Dry July | Animation Director |
| Nanette Miles | Dry July | Producer |
Our client, Dry July is a fundraiser that encourages Australians to give up alcohol for the entire month of July to raise money for adults living with cancer. We needed to give Australians a compelling incentive to sign up, because frankly, asking them to give up the grog for 31 days is like asking Miley Cyrus to wear pants. We set out to remind Australians of a simple yet powerful truth: you can achieve anything without a hangover. We set out to demonstrate this in the most extraordinary way possible – by attempting to break as many world records as possible throughout July and attributing them to our sobriety, ultimately demonstrating the benefits of signing up to Dry July. This film was used as a call to action of sorts, encouraging all Australians to sign up to the cause.
Goats, nudity and big breakfasts are just some of the elements the animation director had to play with in this hilarious ode to hangovers. Harnessing the talents of a diverse group of illustrators and animators, we created a graphic, loose and heavily stylised ode to sobriety that treats a weighty subject matter in a light-hearted and playful manner.