Title | STAY HOT. DELICIOUS |
Brand | NISSIN FOODS HOLDINGS CO. |
Product / Service | CUP NOODLES |
Category | A01. Direction |
Entrant | SODA! COMMUNICATIONS Tokyo, JAPAN |
Entrant Company | SODA! COMMUNICATIONS Tokyo, JAPAN |
Advertising Agency | DENTSU Tokyo, JAPAN |
Production Company | SODA! COMMUNICATIONS Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Ichiro Kinoshita | Dentsu Inc. | Executive Creative Director |
Kazunori Saito | Dentsu Inc. | Executive Creative Director |
Yusuke Sato | Dentsu Inc. | Creative Director/CM planner/Copywriter |
Masaru Seo | Dentsu Inc. | Art Director/CM planner |
Maiha Sato | Dentsu Inc. | Copywriter/CM planner |
Tatsuro Usui | Dentsu Inc. | Art Director/CM planner |
Koichi Iguchi | Sour Sox | Film Director |
Shigeki Akiyama | Camel Clutch Co., Ltd. | Director of photography |
Kosuke Sakurai | Freelance | Lighting Designer |
Takuto Omameuda | Soda! Communications Inc. | Production Producer |
Yoshihisa Sawada | Soda! Communications Inc. | Production Producer |
Fuko Soeda | Soda! Communications Inc. | Production Manager |
Toshiya Yamagishi | Soda! Communications Inc. | Production Manager |
Kazutomo Yamamura | Bipost | Art Designer |
Yoshihiko Sakai | Stripe | Art Department |
Katrina Aquilia | Song Zu Sydney | Sound Production Producer |
Tsuyoshi Sakado | Freelance | Sound Mixer |
Yoshifumi Sadahara | Mark Inc. | CG Producer |
Takayuki Kamijo | Freelance | Offline Editor |
Akio Sakamaki | jitto Inc. | Online Editor |
The copy for this year’s Nissin Cup Noodles campaigns is ‘STAY HOT. So good, be free!’, which gives the message ‘Don’t hesitate. Follow your passion, and you can do whatever you like. Staying cool is not good enough.’ The theme of this commercial is ‘Gourmet Reaction’. Our hero’s reactions after tasting Cup Noodles are expressed in different, completely absurd, ways.