| Title | MOM'S FIRST BIRTHDAY |
| Brand | P&G |
| Product / Service | PAMPERS |
| Category | A01. Direction |
| Entrant | BEACON COMMUNICATIONS Tokyo, JAPAN |
| Entrant Company | BEACON COMMUNICATIONS Tokyo, JAPAN |
| Advertising Agency | BEACON COMMUNICATIONS Tokyo, JAPAN |
| Production Company | ALBUQUERQUE FILM Tokyo, JAPAN |
| Production Company 2 | CUTTERS Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Jon King | Beacon/Leo Burnett Tokyo | Executive Creative Director |
| Taketo Igarashi | Beacon/Leo Burnett Tokyo | Creative Director/Copywriter |
| Kiyohiko Yagishita | Beacon/Leo Burnett Tokyo | Creative Director |
| Kuniaki Yamamoto | Beacon/Leo Burnett Tokyo | Copywriter |
| Jun Goto | Beacon/Leo Burnett Tokyo | Art Director |
| Hiroki Kawaue | Beacon/Leo Burnett Tokyo | Art Director |
| Tomonori Oki | Beacon/Leo Burnett Tokyo | Technical Direcotor |
| Rumi Kubota | Beacon/Leo Burnett Tokyo | Agency Producer |
| Koichi Sakamoto | ALBUQUERQUE FILM | Producer |
| Taira Kono | Albuquerque Film | Production Manager |
| Futoshi Takashima | freelance | Director |
| Ryosuke Kawaguchi | freelance | Cinematographer |
| Yoshiaki Ishikawa | freelance | Art |
| Shigeru Fujibayashi | Aoi Studio | Recording Engineer |
| Thomas Suess | Audio Force | Music Producer |
| Aika Miyake | Cutters Tokyo | Editor |
| Yusaku Yasuda | Cutters Tokyo | VFX Producer |
| Daniel Lovell | freelance | MA |
| Kaori Yamada | Catwalk | Casting |
| Emi Saito | freelance | Assistant Director |
| Yoshiko Abe | Beacon/Leo Burnett Tokyo | Group Business Director |
| Miho Matsumoto | Beacon/Leo Burnett Tokyo | Account Supervisor |
| Tamaki Maeda | Beacon/Leo Burnett Tokyo | Planning Director |
A baby's first birthday is also a celebration of the first year a woman learns to be a mother. After a year full of immense challenges, sacrifice and growth – it's also Mom's first birthday. To recognize this achievement, Pampers helped dads surprise and thank their wives during the hospital visit for their baby's one-year-old health checkup. We documented this touching moment on film to share with Moms all over the world and celebrate one of the most challenging times of their lives.