| Title | POP'S GIFT |
| Brand | NEW ZEALAND LOTTERIES |
| Product / Service | POWERBALL |
| Category | A01. Direction |
| Entrant | THE SWEET SHOP Bangkok, THAILAND |
| Entrant Company | THE SWEET SHOP Bangkok, THAILAND |
| Advertising Agency | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
| Media Agency | SPARK PHD Auckland, NEW ZEALAND |
| Production Company | THE SWEET SHOP FILMS, THAILAND |
| Name | Company | Position |
|---|---|---|
| Damon Stapleton | DDB Group New Zealand | Chief Creative Officer |
| Shane Bradnick | DDB Group New Zealand | Executive Creative Director |
| Natalie Knight | DDB Group New Zealand | Senior Copywriter |
| Corinne Goode | DDB Group New Zealand | Senior Art Director |
| Judy Thompson | DDB Group New Zealand | Executive Agency Producer |
| Rosie Grayson | DDB Group New Zealand | Agency Producer |
| Lucinda Sherborne | DDB Group New Zealand | Head of Planning |
| Nikki McKelvie | DDB Group New Zealand | Group Business Director |
| Katya Urlwin & Jaheb Barnett | DDB Group New Zealand | Senior Account Manager |
| Not Applicable | Liquid Studios | Sound Design |
| Steve Ayson | The Sweet Shop | Director |
| Fiona King | The Sweet Shop | Executive Producer |
| Larisa Tiffin & Kristian Eek | The Sweet Shop | Producer |
| Not Applicable | Blockhead | Post Production |
| Germain McMicking | The Sweet Shop | DOP |
| Peter Sciberras | Method Studios | Editor |
| Martin Greer | Blockhead | Colourist |
| Stefan Coory & Nigel Mortimer | Blockhead | Online |
| 'On The Sea' | Beach House | Music Artist |
| Jonathan Hughes | Franklin Road | Licensing |
A sweet, emotional tale of a hard working fisherman who lives with his dad and pirate-obsessed son, but is often away at sea. When pop wins lotto, his grandson's fantasy is brought to life on the high seas.