| Title | MAKE LIFE A RIDE - JAPAN EDITION |
| Brand | BMW MOTORRAD |
| Product / Service | MOTORCYCLES |
| Category | A01. Direction |
| Entrant | HAVAS WORLDWIDE JAPAN Tokyo, JAPAN |
| Entrant Company | HAVAS WORLDWIDE JAPAN Tokyo, JAPAN |
| Advertising Agency | HAVAS WORLDWIDE JAPAN Tokyo, JAPAN |
| Production Company | CUTTERS Tokyo, JAPAN |
| Production Company 2 | NORTH SHORE Tokyo, JAPAN |
| Production Company 3 | ALBUQUERQUE FILM Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| David Morgan | Havas Worldwide Tokyo | Executive Creative Director |
| Atsushi Ishiwata | Havas Worldwide Tokyo | Creative Director |
| Ryan McGuire | Cutters Tokyo | Creative Supervisor |
| Yukihiro Shoda | Keep It Real | Director |
| Timo Otsuki | Cutters Tokyo | Executive Producer |
| Ko Yamamoto | North Shore | Producer |
| Koichi Sakamoto | Albuquerque Film | Producer |
| Taira Kono | Albuquerque Film | Assistant Producer |
| Yuji Hashimura | North Shore | Production Manager |
| Ryoken Okamura | Freelance | DOP Lighting Cameraman |
| Megumi Irino | Cutters Tokyo | Post Production |
| Aki Mizutani | Cutters Tokyo | Editor |
| Ben Conkey | Cutters Tokyo | Colorist |
| Yusaku Yasuda | Cutters Tokyo | VFX Artist |
| Bum Bum | Freelance | Sound Design |
| Ryo Nishikawa | Dearrts | Mixer |
| Peter Moody | Havas Worldwide Tokyo | Managing Director |
| Kosuke Mizutani | Havas Worldwide Tokyo | Account Director |
| Noriyoshi Nagane | Havas Worldwide Tokyo | Account Executive |
The core intention of the film was to appeal directly to current riders, to return riders and to ignite a desire for biking within potential first time riders. The moving and emotional storyline was created to appeal to those with a spirit of adventure and individual freedom. Childhood experiences, youthful obsession and a grown up desire for memorable and unique lifetime experiences are beautifully captured alongside the passion and freedom that BMW and biking brings.