Title | ENVY |
Brand | MERCEDES BENZ |
Product / Service | AMG-GT AUTOMOBILE |
Category | A01. Direction |
Entrant | BBDO CHINA Beijing, CHINA |
Entrant Company | BBDO CHINA Beijing, CHINA |
Advertising Agency | BBDO CHINA Beijing, CHINA |
Advertising Agency 2 | PROXIMITY BEIJING, CHINA |
Production Company | RADICAL MEDIA Shanghai, CHINA |
Name | Company | Position |
---|---|---|
Arthur Tsang | BBDO and Proximity China | Chief Creative Officer |
Martin Gruenhoff | BBDO and Proximity China | Creative Director |
Jan Hendrik Ott | BBDO and Proximity China | Creative Director |
Houxiao Li | BBDO and Proximity China | Creative Director |
Martin Gruenhoff | BBDO and Proximity China | Art Director |
Arthur Tsang | BBDO and Proximity China | Copywriter |
Jan Hendrik Ott | BBDO and Proximity China | Copywriter |
Houxiao Li | BBDO and Proximity China | Copywriter |
Elaine Lee | BBDO and Proximity China | Agency Producer |
Raul Villegas | BBDO and Proximity China | Co-Managing Director |
Digi Wu | BBDO and Proximity China | Group Account Director |
Grace Zhang | BBDO and Proximity China | Account Director |
Miki Liu | BBDO and Proximity China | Account Manager |
Joe Gray | BBDO and Proximity China | Head of Planning |
Our script focuses on the hearsay and gossip amongst rich supercar owners around the world. They're all talking about a certain car that has phenomenal specs, with an air of disbelief, disgust, anger and panic. But the undercurrent that belies their words is a sense of envy and the insecurity that they themselves may have bought the wrong car. As the chatter continues and a rich Russian playboy is consoled by his girlfriend, the Mercedes-AMG GT appears for the first time in a blast of pure adrenaline and visceral power. Following so much talk and gossip about the car, the driver is lost for words – his expression is genuine and exhilarated. Performance really does speak for itself.