Title | MEN LIKE US LIKE RUM |
Brand | DIAGEO |
Product / Service | BUNDABERG RUM |
Category | A02. Script |
Entrant | LEO BURNETT SYDNEY, AUSTRALIA |
Entrant Company | LEO BURNETT SYDNEY, AUSTRALIA |
Advertising Agency | LEO BURNETT SYDNEY, AUSTRALIA |
Production Company | SMITH AND JONES London, UNITED KINGDOM |
Name | Company | Position |
---|---|---|
Andrew Oughton | Diageo | Marketing Manager |
Adam Ballesty | Diageo | Marketing & Innovation Director |
Katyana Armen | Diageo | Senior Brand Manager |
Thomas Grace | Diageo | Assistant Brand Manager |
Andy Dilallo | Leo Burnett Sydney | Chief Creative Officer |
Vince Lagana | Leo Burnett Sydney | Executive Creative Director |
Grant Mcaloon | Leo Burnett Sydney | Executive Creative Director |
Pim Van Nunen | Leo Burnett Sydney | Creative Director |
Scott Huebscher | Leo Burnett Sydney | Creative Director |
William Doig | Leo Burnett Sydney | Executive TV Producer |
Adrian Jung | Leo Burnett Sydney | Executive Print Producer |
Peter Bosilkovski | Leo Burnett Sydney | Managing Director |
Sam Mcgown | Leo Burnett Sydney | Account Director |
Mathieu Dauner | Leo Burnett Sydney | SeniorPlanner |
Emma Montgomery | Leo Burnett Sydney | Head of Connect |
Ulf Johansson | Smith and Jones | Director |
Philippa Smith | Smith and Jones | Executive Producer |
Andrzej Sekula | Smith and Jones | DOP |
Natalie Isaac | Smith and Jones | Production Manager |
Ali Fearnley | Smith and Jones | Casting |
Bundaberg Rum wanted to refresh its image to reflect a new audience: men who enjoy spirited living and aren’t afraid to explore the world. Men like these might just work together and build a boat to sail to a far away land – or, if that doesn’t work out, they would be equally happy sharing a laugh and some rum down at the pub. Because men like us like rum. Bundaberg Rum.
We open on the hill of a riverbank. A group of 20-30 men work hard together building a big ship with their bare hands. These guys all look different and come from different backgrounds. We see hunters, miners, matadors. Some might even look like vikings, highlanders or pirates. But they are all MEN. Adventurous men. And they are here together to saw big wooden beams, wield big hammers and tie big knots with big rope. And have fun doing it. They sing while they work. We focus on different men as they sing the lyrics. Men like us like foreign lands. We pound in spikes with our bare hands Our skills are always in demand We like our faces hairy and our backsides tanned. Men like us have the upper hand. We cut through trees with the sharpest saw We’ll sail from here to Bogota This vessel won’t have a single flaw We’ll ignore that thing called Murphy’s Law. Men like us like a last hurrah! The sun and stars will be our guide We prefer our steak bloody rare inside Our sails are filled with wind and pride They finish the ship. A rope is cut, sending the boat racing down the ramp toward the sea with the men standing stoically aboard. A man stands heroically on the bow -- his foot rests majestically on the polar bear carved into the front of the ship. Explore the world… The moment the boat hits the water – the ship and men sink like a stone. The song stops. Finally, we see the men all standing in the pub, soaking wet and toasting a glass of Bundaberg to one another and singing: …Well, at least we tried! Men like us like rum. Bundaberg Rum! SUPER: Welcome to Bundaberg