| Title | MEN LIKE US LIKE RUM |
| Brand | DIAGEO |
| Product / Service | BUNDABERG RUM |
| Category | A01. Direction |
| Entrant | LEO BURNETT SYDNEY, AUSTRALIA |
| Entrant Company | LEO BURNETT SYDNEY, AUSTRALIA |
| Advertising Agency | LEO BURNETT SYDNEY, AUSTRALIA |
| Production Company | SMITH AND JONES London, UNITED KINGDOM |
| Name | Company | Position |
|---|---|---|
| Andrew Oughton | Diageo | Marketing Manager |
| Adam Ballesty | Diageo | Marketing & Innovation Director |
| Katyana Armen | Diageo | Senior Brand Manager |
| Thomas Grace | Diageo | Assistant Brand Manager |
| Andy Dilallo | Leo Burnett Sydney | Chief Creative Officer |
| Vince Lagana | Leo Burnett Sydney | Executive Creative Director |
| Grant Mcaloon | Leo Burnett Sydney | Executive Creative Director |
| Pim Van Nunen | Leo Burnett Sydney | Creative Director |
| Scott Huebscher | Leo Burnett Sydney | Creative Director |
| William Doig | Leo Burnett Sydney | Executive TV Producer |
| Adrian Jung | Leo Burnett Sydney | Executive Print Producer |
| Peter Bosilkovski | Leo Burnett Sydney | Managing Director |
| Sam Mcgown | Leo Burnett Sydney | Account Director |
| Mathieu Dauner | Leo Burnett Sydney | SeniorPlanner |
| Emma Montgomery | Leo Burnett Sydney | Head of Connect |
| Ulf Johansson | Smith and Jones | Director |
| Philippa Smith | Smith and Jones | Executive Producer |
| Andrzej Sekula | Smith and Jones | DOP |
| Natalie Isaac | Smith and Jones | Production Manager |
| Ali Fearnley | Smith and Jones | Casting |
Bundaberg Rum wanted to refresh its image to reflect a new audience: men who enjoy spirited living and aren’t afraid to explore the world. Men like these might just work together and build a boat to sail to a far away land – or, if that doesn’t work out, they would be equally happy sharing a laugh and some rum down at the pub. Because men like us like rum. Bundaberg Rum.