| Title | THE UNSHAKABLE |
| Brand | BIRLA SUN LIFE INSURANCE CO. |
| Product / Service | BIRLA SUN LIFE INSURANCE |
| Category | A01. Direction |
| Entrant | RAMESH DEO PRODUCTIONS Mumbai, INDIA |
| Entrant Company | RAMESH DEO PRODUCTIONS Mumbai, INDIA |
| Advertising Agency | TAPROOT DENTSU Mumbai, INDIA |
| Production Company | RAMESH DEO PRODUCTIONS Mumbai, INDIA |
| Name | Company | Position |
|---|---|---|
| AGNELLO DIAS / SANTOSH PADHI | TAPROOT DENTSU INDIA | Chief Creative Officer |
| Pallavi Chakravarti | TAPROOT DENTSU INDIA | Creative Director |
| Abhinay Deo | Ramesh Deo Production Pvt. Ltd. | Director |
| Apurba Sengupta | Ramesh Deo Production Pvt. Ltd. | Producer |
| Huzefa Lokhandwala | Prime Focus | Editor |
| R Anand | - | Music Director |
| Rajeev Ravi | - | Director Of Photography |
A WIDOWER DISCOVERS THAT HIS ONLY SON, ASHU, IS AUTISTIC. AND THAT THERE IS NO CURE FOR THIS DEVELOPMENTAL DISORDER. THE TVC IS THE STORY OF HIS JOURNEY OVER THE NEXT 15 YEARS, OF HOW HE TAKES THIS BLOW IN HIS STRIDE, AND FORGES AHEAD, HIS HEAD HELD HIGH. AS ASHU GROWS FROM A TODDLER TO AN ADOLESCENT, HIS FATHER WORKS AT BALANCING BOTH, HIS JOB, AND HIS SON'S DEMANDING CONDITION. THEIRS IS A TALE OF RESILIENCE, SPIRIT, LOVE AND COMMITMENT. AND THEN, JUST WHEN WE THINK THAT ALL IS WELL, UNCERTAINTY STRIKES AGAIN. IS ASHU'S FATHER PREPARED TO FACE IT? OR WILL HE SUCCUMB TO CIRCUMSTANCES BEYOND HIS CONTROL? THIS COMMERCIAL FROM BIRLA SUN LIFE INSURANCE ASKS US ALL TO BELIEVE IN OURSELVES, BY MAKING A FUNDAMENTAL STATEMENT ABOUT LIFE. WE CANNOT STOP DESTINY. BUT DESTINY CANNOT STOP US EITHER.