LIFE IS WHAT YOU SEE.

Silver Spike
TitleLIFE IS WHAT YOU SEE.
BrandJIN CO., LTD
Product / ServiceEYEWEAR
CategoryA06. Edting
EntrantBASE Tokyo, JAPAN
Entrant Company BASE Tokyo, JAPAN
Advertising Agency BASE Tokyo, JAPAN
Advertising Agency 2 NANILANI Tokyo, JAPAN
Production Company AOI PRO. Tokyo, JAPAN

Credits

Name Company Position
Tomohiro Nishijima BASE Co., Ltd. Creative Director
Takaaki Murase nanilani inc. Creative Director
Tomohiro Nishijima BASE Co., Ltd. Copywriter
Tomohiro Nishijima BASE Co., Ltd. Planner
Keisuke Futakuchi nanilani inc. Creative Producer
Kohta Kanki AOI Pro. Inc. Executive Producer
Daigo Honma AOI Pro. Inc. Assistant Producer
Jun Yoshikawa AOI Pro. Inc. Creative Coordinator
Riki Sakai AOI Pro. Inc. Creative Coordinator
Bram Van Alphen Caviar Director
Daniël Bouque Melting Pot Director Of Photography
Gonçalo Raposo Free lance Gaffer
Nuno Afra Free lance Art Director
Govert Janse Free lance Offline editor
Antonio Marioni Free lance Online editor
Kene Illegems Caviar Colorist
Menno Van Riet Sonoor Music producer
Jason Felstead Caviar Co-Production Executive Producer
Thomas Hofman Caviar Co-Production Producer

Brief Explanation

Special emotional and memorable moments of a man’s life are highlighted through the reflections in his JINS eyeglasses to appeal that what you see and how you see each moment in life, is what creates the life itself. “JINS -Life is what you see”.