Brief Explanation

This is a story of a girl named Stephanie. Her dad is boarded on the International Space Station for 7 months and she misses him when he is gone. She writes a letter for him but she doesn't know how to send it to him. And one day as she wonders how big her message has to be for her dad to observe it from space, to her surprise she finds her answer with the most unexpected help. 11 cars collaborated to replicate Stephanie's hand written message on a desert floor so that the father could see the message from space.

Creative Execution

There are 6 astronauts residing in ISS. Initially our plan was to cast all six astronauts in space. However, families of astronauts have their identities secured due to threats and terrors. Therefore, we had to write letters to NASA for an approval. After countless tries for persuasion through letters, calls, even flight to Houston from Seoul, in the end we were able to cast daughter of actual astronaut. We were also able to use voice and photographs that astronaut dad sent from space which added credibility to the campaign. In the end, the real story of astronaut dad and beloved daughter was a huge success topping 70 million views on YouTube.