| Title | TOUGH 90’S |
| Brand | THE FOUNDATION OF THE FIRST PRESIDENT OF THE REPUBLIC OF KAZAKHSTAN |
| Product / Service | SOCIAL ADVERTISING |
| Category | A04. Production design/Art direction |
| Entrant | GREEN PENGUIN MEDIA Almaty, KAZAKHSTAN |
| Entrant Company | GREEN PENGUIN MEDIA Almaty, KAZAKHSTAN |
| Advertising Agency | GREEN PENGUIN MEDIA Almaty, KAZAKHSTAN |
| Name | Company | Position |
|---|---|---|
| Irina Taranenko | Green Penguin Media | Project Director |
| Yuriy Kurov | Green Penguin Media | Producer |
| Julia Kurova | Green Penguin Media | Art Director |
| Igor Stekolenko | Green Penguin Media | Director |
| Denis Lushik | Green Penguin Media | Cameraman |
The main character - a lonely retirement woman who went to the store to buy a necessary food. Her pension is small and she could buy only something cheep. While she was standing in line with angry and disgruntled compatriots, into the store came some people from criminal world, who stole her money. Despite the fact that the time was hard for all people, one young man decided to help her - he gave her his money and made his choice in favor of humanity.