MOMOTARO EPISODE.3

Gold Spike

Case Film

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TitleMOMOTARO EPISODE.3
ClientSUNTORY HOLDINGS LIMITED / JAPAN
Product/ServicePEPSI STRONG ZERO
CategoryA10. Animation
EntrantAlt.VFX Brisbane, AUSTRALIA
Entrant Company Alt.VFX Brisbane, AUSTRALIA
Advertising Agency TUGBOAT Tokyo, JAPAN
Advertising Agency 2 YOMIKO ADVERTISING Tokyo, JAPAN
Production Company TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN
Production Company 2 Alt.VFX Brisbane, AUSTRALIA

Brief Explanation

This is the fourth film in a hit Pepsi commercial series based on the Peach boy fable. The modernised update serves as a perfect metaphor for the battle brand Pepsi faces against its biggest (red) rival. Shot on location in Rome and LA, this episode focuses on the story of Momotaro's battle companion, The Pheasant and his evil twin brother, The Crow. The battle of "Giant Killing" continues....

Creative Execution

Continuing in the avante-grande, music video style, this fourth instalment required us to concept design and model and animate the two main mythical creatures as well as design and model the Brid kingdom stronghold and its bid inhabitants. The 150m Lava Oni, and the Crow Dragon were fully realised by the design team at Alt and the FX team was busy with creating large volume cg pyro effects.

Credits

Name Company Position
Shin Takaue SUNTORY HOLDINGS LIMITED / JAPAN Executive Creative Director
Taku Tada TUGBOAT Creative Director
Koichi Iguchi SOUR SOX Director
Masakatsu Kasai Tohokushinsha Film Corporation Executive Producer
Colin Renshaw Alt.vfx Vfx Supervisor
Takeshi Takada Alt.vfx Vfx Executive Producer
Yasumichi Oka TUGBOAT Executive Creative Director
Taku Tada TUGBOAT Copywriter
Seijo Kawaguchi TUGBOAT Art Director
Sunao Nonaka Tohokushinsha Film Corporation Producer