Title | OPTUS BROADBAND |
Brand | OPTUS |
Product / Service | INTERNET SERVICE PROVIDER |
Category | A11. Visual Effects |
Entrant | Alt.VFX Brisbane, AUSTRALIA |
Entrant Company | Alt.VFX Brisbane, AUSTRALIA |
Advertising Agency | M&C SAATCHI Sydney, AUSTRALIA |
Production Company | PLAZA FILMS Sydney, AUSTRALIA |
Production Company 2 | Alt.VFX Brisbane, AUSTRALIA |
Name | Company | Position |
---|---|---|
Ben Welsh | M&C Saatchi | Executive Creative Director |
Paul Middleditch | Plaza Films | Director |
Peter Masterton | Plaza Films | Executive Producer |
Megan Ayers | Plaza Films | Head of Production |
Andy Flemming | M&C Saatchi | Creative Director |
Sri Mogeri | M&C Saatchi | Writer |
Ronojoy Ghosh | M&C Saatchi | Sound Editor |
Colin Renshaw | Alt.vfx | Vfx Supervisor |
The purpose of this commercial was to highlight the speed and ease of Optus Broadband. An internet service provider so fast responsive it allows customers to make the most of the full reach of the internet, and open up their imaginations in the process. Family and friends take multiple and simultaneous journeys, exploring the internet. From playing games, watching movies, researching school project, shopping online and watching concerts, all made possible with Optus Broadband.
We integrated stock footage plates of the Moroccan souk, African plains and the soccer stadium into live action shots of the house interiors. Matte paintings were used to enhance the stock plates. Photoreal houses were built and composited into the stock footage plates. The sequence with the two houses racing like spaceships was full CG, with a matte painting for the earth.