OPTUS BROADBAND

TitleOPTUS BROADBAND
BrandOPTUS
Product / ServiceINTERNET SERVICE PROVIDER
CategoryA11. Visual Effects
EntrantAlt.VFX Brisbane, AUSTRALIA
Entrant Company Alt.VFX Brisbane, AUSTRALIA
Advertising Agency M&C SAATCHI Sydney, AUSTRALIA
Production Company PLAZA FILMS Sydney, AUSTRALIA
Production Company 2 Alt.VFX Brisbane, AUSTRALIA

Credits

Name Company Position
Ben Welsh M&C Saatchi Executive Creative Director
Paul Middleditch Plaza Films Director
Peter Masterton Plaza Films Executive Producer
Megan Ayers Plaza Films Head of Production
Andy Flemming M&C Saatchi Creative Director
Sri Mogeri M&C Saatchi Writer
Ronojoy Ghosh M&C Saatchi Sound Editor
Colin Renshaw Alt.vfx Vfx Supervisor

Brief Explanation

The purpose of this commercial was to highlight the speed and ease of Optus Broadband. An internet service provider so fast responsive it allows customers to make the most of the full reach of the internet, and open up their imaginations in the process. Family and friends take multiple and simultaneous journeys, exploring the internet. From playing games, watching movies, researching school project, shopping online and watching concerts, all made possible with Optus Broadband.

Creative Execution

We integrated stock footage plates of the Moroccan souk, African plains and the soccer stadium into live action shots of the house interiors. Matte paintings were used to enhance the stock plates. Photoreal houses were built and composited into the stock footage plates. The sequence with the two houses racing like spaceships was full CG, with a matte painting for the earth.