| Title | DREAM RUN |
| Brand | HONDA AUSTRALIA |
| Product / Service | HONDA HR-V |
| Category | A10. Animation |
| Entrant | Alt.VFX Brisbane, AUSTRALIA |
| Entrant Company | Alt.VFX Brisbane, AUSTRALIA |
| Advertising Agency | LEO BURNETT MELBOURNE, AUSTRALIA |
| Production Company | GOODOIL FILMS Sydney, AUSTRALIA |
| Production Company 2 | Alt.VFX Brisbane, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Jason Williams | Leo Burnett Melbourne | ECD |
| Garret Fitzgerald | Leo Burnett Melbourne | Senior Writer |
| Joe Hill | Leo Burnett Melbourne | Senior Art Director |
| Cinnamon Darvall | Leo Burnett Melbourne | Senior Broadcast Producer |
| Jason Miller | Honda Australia | GM Communications & Customer |
| Melissa Altarelli | Honda Australia | Brand Communications Manager |
| Sarah Tolliday | Honda Australia | Brand Communications Specilaist |
| Nathan Price | Goodoil Films | Director |
| Juliet Bishop | Goodoil Films | Executive Producer |
| Claris Harvey | Goodoil Films | Producer |
| Ginny Lane | Goodoil Films | DOP |
| Guy Treadgold | Goodoil Films | Production Designer |
| Colin Renshaw | Alt.vfx | Vfx Supervisor |
The spot is set within the lucid dream of the main character 'Brian'. When an imposing force attempts to wake him up, he uses the HR-V to make a getaway so he can keep on dreaming.
With a challenging schedule, of two weeks with live action plates, Alt undertook the mammoth tasks of realising the director's surreal lucid dreamtime vision for Honda, 'Dream Run'. The list of VFX shots was lengthy, with just about every shot in the edit needing at the very least a lick and a polish. From cleaning up the plate of the eggs to remove wires, and adding grease to the plate for a subtle streaky final touch, to the photoreal muzzle replacement on Terry the dog, Honda was a big VFX undertaking with a challenging schedule. We built the CG bell tower, the portal of ruins and lake, unfinished highway, CG Honda building around Brian the hero, and completed sky replacements, matte paintings, and 3D signage for the shop fronts. All meticulously art directed to ensure every CG element was in keeping with the director's vision.