DOTA
| Title | DOTA |
| Brand | SMART COMMUNICATIONS |
| Product / Service | GAMEX |
| Category | B01. Internet Film |
| Entrant | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
| Entrant Company | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
| Advertising Agency | TBWA\SANTIAGO MANGADA PUNO Makati City, THE PHILIPPINES |
| Production Company | HOW'S EVERYTHING Makati City, THE PHILIPPINES |
Credits
| Name | Company | Position |
|---|---|---|
| Melvin M. Mangada | TBWA\SANTIAGO MANGADA PUNO | Chief Creative Officer |
| Melvin M. Mangada | TBWA\SANTIAGO MANGADA PUNO | ExecutiveCreative Director |
| Joey David-Tiempo | TBWA\SANTIAGO MANGADA PUNO | Executive Creative Director |
| Ryan Rubillar/Cj De Silva/Abi Capa | TBWA\SANTIAGO MANGADA PUNO | Associate Creative Director |
| Joey David-Tiempo/Ryan Rubillar/Nick Nakpil/Abi Capa | TBWA\SANTIAGO MANGADA PUNO | Copywriters |
| Cj de Silva | TBWA\SANTIAGO MANGADA PUNO | Art Director |
| Marishka David | TBWA\SANTIAGO MANGADA PUNO | Business Unit Director |
| Rica Guerrero | TBWA\SANTIAGO MANGADA PUNO | Account Manager |
| Dwight Santos | TBWA\SANTIAGO MANGADA PUNO | Digital Producer |
| Sunny Lucero | TBWA\SANTIAGO MANGADA PUNO | Agency Producer |
| Maan dela Cruz | TBWA\SANTIAGO MANGADA PUNO | Agency Producer |
| How's Everything | How's Everything | Post Production |
| Rainier Pengson | Freelancer | Director |
Brief Explanation
Smart GameX, a mobile top-up store, wanted to capture gamers’ attention online. Gamers love violence. No wonder a CCTV footage showing gamers brawling in a local Internet cafe went viral. From there, we took our cue and launched an interactive parody. Whenever gamers searched for the viral video, our video would come up as well. Hosted in pages of famous E-Sports personalities, the annotated YouTube video gave gamers a choice: to either risk their life fighting or powering-up with GameX.