MADRID FUSION
| Title | MADRID FUSION |
| Brand | PHILIPPINE DEPARTMENT OF TOURISM |
| Product / Service | EXHIBIT |
| Category | A09. Travel, Transport & Tourism, Entertainment & Leisure |
| Entrant | BBDO GUERRERO Makati City, THE PHILIPPINES |
| Entrant Company | BBDO GUERRERO Makati City, THE PHILIPPINES |
| Advertising Agency | BBDO GUERRERO Makati City, THE PHILIPPINES |
| Media Agency | OMD PHILIPPINES Makati City, THE PHILIPPINES |
| Production Company | 88 STOREY FILMS Makati City, THE PHILIPPINES |
Credits
| Name | Company | Position |
|---|---|---|
| David Guerrero | BBDO Guerrero | Chief Creative Officer, Copywriter |
| Dale Lopez | BBDO Guerrero | Executive Creative Director, Art Director |
| Nikki Golez | BBDO Guerrero | Creative Director, Copywriter |
| Ombet Traspe | BBDO Guerrero | General Manager |
| Marvin Osorio | BBDO Guerrero | Account Director |
| Bryce Nisperos | BBDO Guerrero | Account Manager |
| Cristina Buenaventura | BBDO Guerrero | Deputy Head of Planning |
| Nani Naguit | 88 Storey Films | Director |
| Idda Aguilar | Just Add Water | Producer |
Brief Explanation
This spot shows the quirky ways that a chef aims for precision in his food. From using color swatches to get that exact shade of orange he’s looking for in a carrot, to using a caliper to choose the perfect egg yolk, to using a decibel meter to judge if the pork crackling’s done. This pays off the line – “The World’s Most Demanding Chefs are coming to Manila.” The chef’s attention to detail even extends to the logo of the event, which he’s plating and will not allow anyone to mess with.