RELAY & GANGSTER
| Title | RELAY & GANGSTER |
| Brand | MASTER KONG |
| Product / Service | 3+2 SODA CRACKER SANDWICHES |
| Category | B01. Internet Film |
| Entrant | BBDO CHINA Shanghai, CHINA |
| Entrant Company | BBDO CHINA Shanghai, CHINA |
| Advertising Agency | BBDO CHINA Shanghai, CHINA |
| Advertising Agency 2 | PROXIMITY CHINA Shanghai, CHINA |
| Media Agency | CARAT CHINA Shanghai, CHINA |
| Production Company | RED HORSE FILM PRODUCTION, CHINA |
| Production Company 2 | MUM FILMS Bangkok, THAILAND |
Credits
| Name | Company | Position |
|---|---|---|
| Wai Foong Leong | BBDO/Proximity China | Chairman & CCO, Greater China |
| Awoo Lai | BBDO /Proximity China | Chief Creative officer of Shanghai office |
| Awing Chen | BBDO/Proximity China | Creative Director |
| Giggle Wu | BBDO/Proximity China | Copywriter |
| Dylan Huang | BBDO/Proximity China | Associate Art Director |
| Alvina Seah | BBDO/Proximity China | Group Account Direcor |
| Jovanka Yeh | BBDO/Proximity China | Business Director |
| Emma Dong | BBDO/Proximity China | Account Executive |
| Allen Gu | BBDO/Proximity China | Senior Producer |
| Mr. Ma Jun | Redhorse Film Production | EEEecutive Production Producer |
| Mr. Dechmongkol Prasertsit | Mum Films Co.,Ltd | Editor |
| Mr. Banjong Nonsong | Mum Films Co.,Ltd | Gaffer |
| Mr. Ratthapol Aksorndee | Mum Films Co.,Ltd | Cinematography/D.O.P |
| Mr. Suthone Petchsuwan | Mum Films Co.,Ltd | Director |
Brief Explanation
On an empty street, the autumn wind blows. There are angry, tense and violent looking youngsters standing at both sides of the zebra crossing with their fists bunched up, ready to fight. At the same time, there’s an relay race happening in a high school, on the very last lap, a lead person accidentally drops the baton while passing it to B. B is angry and drops the baton again. Suddenly, the baton appears at the street and hit the gangster to make him mad and start the fight….. A fat rips open the newspaper, he surprisingly finds a packet of 3+2. The happy music beings to play, and the film turns into a slow motion of the guys smiling, and taking a piece of 3+2 to put into their opponents mouth. VO：Master Kong 3+2 Soda Cracker Sandwiches, with an all new filling are refreshing, but not too sweet, they are ready to share one by one, one by one, one by one, one by one…… VO: A 3+2, is a piece of shared happiness.