ENDLESS LOVE SONG ~ THE REUNION OF NOODLES & SOUP
| Title | ENDLESS LOVE SONG ~ THE REUNION OF NOODLES & SOUP |
| Brand | MASTER KONG |
| Product / Service | A MEAL OF NOODLE AND SOUP |
| Category | B01. Internet Film |
| Entrant | BBDO CHINA Shanghai, CHINA |
| Entrant Company | BBDO CHINA Shanghai, CHINA |
| Advertising Agency | BBDO CHINA Shanghai, CHINA |
| Media Agency | CARAT CHINA Shanghai, CHINA |
| Production Company | WE PRODUCTION Shanghai, CHINA |
Credits
| Name | Company | Position |
|---|---|---|
| WaiFoong Leong | BBDO/Proximity China | Chief Creative Officer of Greater China |
| Awoo Lai | BBDO/Proximity China | Chief Createive Officer |
| Yanchay Tan | BBDO/Proximity China | |
| Kit Koh | BBDO/Proximity China | Executive Creative Director |
| Awing Chen | BBDO/Proximity China | Creative Director |
| Giggle Wu | BBDO/Proximity China | Copywriter |
| Dylan Huang | BBDO/Proximity China | Associate Art Director |
| Tom Mangione | BBDO/Proximity China | English Copywriter |
| Alvina Seah | BBDO/Proximity China | Group Account Director |
| Jovanka Yeh | BBDO/Proximity China | Business Director |
| Kate Chou | BBDO/Proximity China | Senior Account Director |
| Juliet Jiang | BBDO/Proximity China | Account Executive |
| Eric Wu | BBDO/Proximity China | Prodoucer |
| Ao Sheng | WE Production | Director |
| Ray Yang | WE Production | Executive Producer |
| George Xu | WE Production | Producer |
| Jef Li | @Comm | Partner |
| Echo Long | @Comm | Account Director |
| Sarah Zou | Carat Isobar | Digital Supervisor |
| Mika Huang | Carat Isobar | Digital Executive |
Brief Explanation
Soup is key in complimenting every meal in China. Unlike other noodle brands of the same category, they only offer noodles with no side of soup. Hence we created two characters – “Soup” and “Noodles” (which also reflects the name of the product – A Meal of Noodle and Soup). In all our communication, our two characters “Soup” and “Noodles” are cruelly separated across 7 lifetimes. Each lifetime in this endless journey took place in parodies of TV shows and films familiar to Chinese audiences. This is accompanied with a catchy song which is easy to sing along to and memorable. In each lifetime, during the painful moments of separation, they are calling out to each other, which forms the product name, as well as communicate the ideal of noodles and soup being the perfect combination for a meal.